Remote CRM Email Marketing Specialist - Segmentation

BairesDev; Charlotte (NC); À distance; USD 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

Work-from-home hardware setup

PTO and parental leave

Competitive compensation package

Healthcare coverage (Vision & Dental)

Life Insurance

401K Plan

Growth opportunities

Diverse, multicultural environment

Résumé du poste

BairesDev is seeking a CRM Email Marketing Specialist to drive targeted, data-backed email programs for customer retention and lifecycle engagement. You will leverage CRM data and segmentation tools to craft communications that strengthen relationships and measurable outcomes.

Join a global, remote-ready team delivering high-impact solutions with compelling compensation and growth opportunities in a diverse environment.

Qualifications

• 3+ years of experience in CRM marketing, email marketing, or customer lifecycle marketing.
• Experience with Salesforce or HubSpot to execute segmented email campaigns.
• Understanding of customer lifecycle stages and how email supports retention and expansion goals.
• Strong organizational skills to manage campaign schedules and multiple audience segments.
• Analytical skills with experience interpreting email performance data.

Responsabilités

• Plan and execute segmented email campaigns using CRM data to target customers based on behavior and lifecycle stage.
• Maintain and update customer lists, ensuring data hygiene and accurate segmentation across campaigns.
• Develop email content and messaging tailored to specific customer segments and journey stages.
• Set up and manage triggered email flows for onboarding, renewals, and win-back lifecycles.
• Analyze CRM email performance and provide insights to improve targeting, messaging, and engagement.
• Ensure all campaigns comply with data privacy regulations and internal brand guidelines.

Connaissances

CRM marketing

Email marketing

Customer lifecycle

Salesforce

HubSpot

Data analysis

Data hygiene

Segmentation

Outils

Salesforce

HubSpot

Description du poste

BairesDev is seeking a CRM Email Marketing Specialist to drive targeted, data-backed email programs for customer retention and lifecycle engagement. You will leverage CRM data and segmentation tools to craft communications that strengthen relationships and measurable outcomes.

Join a global, remote-ready team delivering high-impact solutions with compelling compensation and growth opportunities in a diverse environment.