Remote CRM Email Marketing Specialist | Customer Lifecycle

BairesDev; Fort Worth (TX); Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Remote work setup

PTO & parental leave

Competitive compensation package

Healthcare coverage (Vision and Dental

Life Insurance

401K Plan

Growth opportunities

Diverse and multicultural environment

Innovation-driven environment

Job summary

BairesDev is seeking a CRM Email Marketing Specialist to design and execute targeted, data-driven email programs that strengthen customer relationships and drive measurable outcomes.

You will work with CRM data and segmentation tools to deliver communications aligned with customer behavior and lifecycle stages, optimizing retention and expansion opportunities. Remote role with strong compensation and growth potential.

Qualifications

• 3+ years in CRM marketing, email marketing, or customer lifecycle marketing.
• Experience with Salesforce or HubSpot to run segmented campaigns.
• Understanding of customer lifecycle stages and how email supports retention and expansion.

Responsibilities

• Plan and execute segmented email campaigns using CRM data to target customers based on behavior and lifecycle stage.
• Maintain and update customer lists, ensuring data hygiene and accurate segmentation across campaigns.
• Develop email content and messaging tailored to specific customer segments and journey stages.
• Set up and manage triggered email flows for onboarding, renewals, and win-back.
• Analyze CRM email performance and provide insights to improve targeting, messaging, and engagement.
• Ensure campaigns comply with data privacy regulations and internal brand guidelines.

Skills

CRM Marketing

Email Marketing

Lifecycle Marketing

Campaign Planning

Data Analysis

Tools

Salesforce

HubSpot

Job description

BairesDev is seeking a CRM Email Marketing Specialist to design and execute targeted, data-driven email programs that strengthen customer relationships and drive measurable outcomes.

You will work with CRM data and segmentation tools to deliver communications aligned with customer behavior and lifecycle stages, optimizing retention and expansion opportunities. Remote role with strong compensation and growth potential.