Remote CRM Email Marketing Specialist | Lifecycle

BairesDev; Columbus (OH); Remoto; USD 65.000 - 95.000; Tempo pieno

Vantaggi offerti da questo lavoro

Work-from-home setup

PTO and parental leave

Competitive compensation package

Healthcare coverage (Vision and Dental

Life Insurance

401K Plan

Growth opportunities

Diverse and multicultural environment

Innovation-driven environment

Descrizione del lavoro

BairesDev is seeking a CRM Email Marketing Specialist to execute targeted, data-driven email programs that support customer retention and lifecycle engagement. You will work with CRM data and segmentation tools to deliver relevant communications that strengthen customer relationships and drive measurable outcomes.

This role offers remote work with a global team, a generous compensation package, and comprehensive benefits, including healthcare, Life Insurance, and a 401K plan.

Competenze

• 3+ years of experience in CRM marketing, email marketing, or customer lifecycle marketing.
• Experience with CRM platforms such as Salesforce or HubSpot to execute segmented email campaigns.
• Understanding of customer lifecycle stages and how email supports retention and expansion goals.
• Strong organizational skills with the ability to manage campaign schedules and multiple audience segments.
• Analytical skills with experience interpreting email performance data to refine strategies.

Mansioni

• Plan and execute segmented email campaigns using CRM data to target customers based on behavior and lifecycle stage.
• Maintain and update customer lists, ensuring data hygiene and accurate segmentation across campaigns.
• Develop email content and messaging tailored to specific customer segments and journey stages.
• Set up and manage triggered email flows for onboarding, renewals, and win-back.
• Analyze CRM email performance and provide insights to improve targeting, messaging, and engagement.
• Ensure all campaigns comply with data privacy regulations and internal brand guidelines.

Conoscenze

CRM marketing

Email marketing

Customer lifecycle

Data-driven

Organizational skills

Analytical skills

Strumenti

Salesforce

HubSpot

Descrizione del lavoro

BairesDev is seeking a CRM Email Marketing Specialist to execute targeted, data-driven email programs that support customer retention and lifecycle engagement. You will work with CRM data and segmentation tools to deliver relevant communications that strengthen customer relationships and drive measurable outcomes.

This role offers remote work with a global team, a generous compensation package, and comprehensive benefits, including healthcare, Life Insurance, and a 401K plan.