Remote CRM & Communications Platform Product Lead

Applied Labs; United States; Remote; USD 140,000 - 180,000; Full time

Benefits offered by this job

Health care

Vision

Dental

Retirement plan

Flexible Time Away

Sick leave

Job summary

Outside Interactive, Inc. is seeking a CRM and communications platform expert to own the systems powering user communications at scale.

You will lead governance, data flows, integrations, reporting, and platform strategy for a multi-brand ecosystem centered on HubSpot, with email as the core channel and future push, in-app, and SMS. You will partner with Engineering, Brand, Marketing, Sales, and Legal to drive evidence-based decisions, monitor deliverability, and maintain data quality.

Qualifications

• 5+ years in a formal product management role or deep CRM/ESP experience with PM exposure.
• Hands-on experience with an ESP/CRM platform (HubSpot, Braze, Iterable, etc.).
• Email deliverability expertise including SPF/DKIM/DMARC and sender reputation.
• Privacy regulations knowledge (GDPR, CCPA/CPRA, CAN-SPAM).
• Experience owning communications governance and opt-in/frequency controls.

Responsibilities

• Own the CRM/ESP platform architecture, data model, and governance standards.
• Define scalable messaging governance across brands: consent, opt-in, preferences, dedup, sender domain governance.
• Partner with Engineering on data flows, events, attributes, and integrations.
• Own messaging health and deliverability metrics, investigate anomalies, protect sender reputation.
• Run hands-on analysis of messaging and customer data to identify gaps and fixes.
• Audit vendor landscape and lead migration or consolidation efforts end-to-end.
• Build platform foundations extending from email to push, in-app, SMS, and other channels.
• Collaborate with Brand, Marketing, Engineering, Sales, and Legal to align roadmaps.
• Create and maintain documentation for platform flows, policies, and integrations.

Skills

Product management

CRM/ESP experience

Email deliverability

Privacy compliance

Governance

Data analysis

SQL/BI

Cross-functional leadership

Tools

HubSpot

Braze

Iterable

Customer.io

Salesforce Marketing Cloud

Job description

Outside Interactive, Inc. is seeking a CRM and communications platform expert to own the systems powering user communications at scale.

You will lead governance, data flows, integrations, reporting, and platform strategy for a multi-brand ecosystem centered on HubSpot, with email as the core channel and future push, in-app, and SMS. You will partner with Engineering, Brand, Marketing, Sales, and Legal to drive evidence-based decisions, monitor deliverability, and maintain data quality.