Remote Creator Casting & Influencer Specialist

Forbes Advisor; United States; Remote; USD 34,000 - 55,000; Part time

Benefits offered by this job

Remote-friendly

Flexible schedule

Job summary

Forbes Advisor is seeking a Part-Time / Freelance to Start Creator, Casting & Influencer Specialist to build and own a high-volume creator and talent pipeline across campaigns. You will source across marketplaces, casting platforms, and agencies, turn briefs into actionable casting options, and manage a centralized creator library.

You’ll translate briefs into targeted searches, conduct proactive outreach, and vet talent for fit, with a focus on performance marketing and short-form content.

Qualifications

• Experience in creator sourcing, casting, influencer marketing, talent partnerships or creator management.
• Strong knowledge of the current creator ecosystem and sourcing landscape.
• Comfortable navigating social platforms and marketplaces to find talent beyond traditional casting channels.
• Highly resourceful researcher who can take a specific persona and figure out where and how to find them.
• Strong eye for on-camera talent and an understanding of what makes someone compelling in short-form creative.
• Extremely organized and comfortable managing multiple searches, outreach threads and talent pipelines simultaneously.
• Proactive, communicative and comfortable working in a fast-moving, high-volume creative environment.
• Experience working with performance marketing, paid social or high-volume creative strongly preferred.

Responsibilities

• Own hands-on creator, talent and influencer sourcing across multiple campaigns, verticals and creative needs.
• Source extensively across Instagram Creator Marketplace, TikTok Creator Marketplace, creator platforms, casting platforms, social channels, agencies, management companies, referrals and direct outreach.
• Research and test new sourcing tools and partners, including platforms such as Cohley, creator marketplaces, influencer agencies, casting agencies and emerging creator networks.
• Translate creative briefs and defined personas into targeted searches and curated talent recommendations.
• Conduct proactive outreach to creators, influencers, talent, agents and managers.
• Build relationships with creator agencies, influencer agencies, casting agencies and talent representatives to expand our sourcing capabilities.
• Vet potential talent for creative fit, on-camera presence, content quality, authenticity, reliability, audience fit and campaign requirements.
• Gather and track rates, availability, capabilities, representation, location and other key talent information.
• Coordinate initial creator tests and help identify talent for an ongoing Preferred Creator Roster.
• Build and maintain a centralized, searchable Creator & Talent Library, with clear tagging across personas, verticals, capabilities and performance.
• Keep sourcing moving quickly through consistent outreach, follow-up, tracking and communication.
• Surface gaps in the creator pool and proactively source against upcoming needs.
• Partner closely with Creative Strategy, Creative Directors and Production to anticipate future creator needs rather than sourcing reactively.

Skills

Creator sourcing

Influencer marketing

Talent partnerships

Creator ecosystem

Social platforms

Multi-search management

Communication

Performance marketing

Tools

Instagram Creator Marketplace

TikTok Creator Marketplace

Cohley

Casting platforms

Influencer agencies

Creator platforms

Job description

Forbes Advisor is seeking a Part-Time / Freelance to Start Creator, Casting & Influencer Specialist to build and own a high-volume creator and talent pipeline across campaigns. You will source across marketplaces, casting platforms, and agencies, turn briefs into actionable casting options, and manage a centralized creator library.

You’ll translate briefs into targeted searches, conduct proactive outreach, and vet talent for fit, with a focus on performance marketing and short-form content.