Remote Content Strategist: Own Brand Content and Thought

OpenKrill; United States; Teletrabalho; USD 90 000 - 120 000; Tempo integral

Resumo da oferta

PointClickCare is seeking a Content Strategist to own and execute the strategy for our owned brand content channels, including blog, podcast, web content, and long/short form content. This role sits within Brand Marketing and drives end-to-end content strategy from planning to performance.

This is a hands-on, executional role with strong strategic instincts, embedding with marketing pods to translate product marketing and GTM into compelling brand storytelling that fuels top-of-funnel thought

Qualificações

• Proven experience in content strategy with strong executional track record.
• Hands-on experience managing owned channels (blogs, podcasts, web content).
• Experience managing agency partners and external content programs.
• Ability to translate PMM and GTM strategy into brand storytelling.
• Ability to analyze content performance metrics and translate insights into improvements.
• Strong cross-functional collaboration skills across multiple teams.

Responsabilidades

• Own the Owned Brand Content Strategy across blog, podcast, web, and long/short form content.
• Plan editorial calendars, write and edit content, manage production workflows.
• Translate GTM into Brand content, aligning with top-of-funnel objectives.
• Develop and execute thought leadership content for executives and subject matter experts.
• Drive distribution strategies with demand, social, web, and other teams.
• Manage agency brand programs and ensure timely delivery of assets.
• Collaborate with product marketing, demand generation, and growth teams.
• Measure content performance and refine strategy based on insights.
• Establish content guidelines and best practices for brand storytelling.
• Lead SUMMIT content strategy and support event deliverables across channels.
• Support employer brand content strategy with People, Talent Acquisition, and HR.

Conhecimentos

Content strategy

Editorial planning

Writing and editing

Content production

Agency management

Collaboration

Analytics

Descrição da oferta de emprego

PointClickCare is seeking a Content Strategist to own and execute the strategy for our owned brand content channels, including blog, podcast, web content, and long/short form content. This role sits within Brand Marketing and drives end-to-end content strategy from planning to performance.

This is a hands-on, executional role with strong strategic instincts, embedding with marketing pods to translate product marketing and GTM into compelling brand storytelling that fuels top-of-funnel thought