Content Strategist, Contract (US)

Logoslabs; San Francisco (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

PointClickCare is seeking a Content Strategist to own the strategy and execution for our blog, podcast, web content, and long-form formats. This role sits in Brand Marketing and encompasses planning, production, and performance tracking of owned content across channels.

The ideal candidate translates product marketing and GTM into compelling brand storytelling, collaborates with marketing pods, and leads strategic initiatives like SUMMIT content and employer brand storytelling.

Qualifications

• Proven experience in content strategy with a strong executional track record.
• Hands-on experience managing owned channels such as blogs, podcasts, and web content.
• Experience managing agency partners and external content programs.
• Strong understanding of how brand content supports top of funnel demand and thought leadership.
• Ability to analyze content performance metrics and translate insights into improvements.
• Strong cross-functional collaboration skills, comfortable embedding with multiple teams and pods.
• Background in healthcare or B2B SaaS marketing is a plus but not required.

Responsibilities

• Own the Owned Brand Content Strategy across PointClickCare's owned channels, including the blog, podcast, web, and long and short form content, ensuring a consistent brand voice and point of view.
• Execute at a High Standard: Move seamlessly from strategy to production. Plan editorial calendars, write and edit content, manage production workflows, and ship consistently against deadlines.
• Translate GTM into Brand: Partner with all marketing pods to translate PMM and GTM strategy into brand content strategy, ensuring owned content supports top of funnel thought leadership objectives and business priorities.
• Lead Owned Media Thought Leadership: Develop and execute thought leadership content for PointClickCare executives and subject matter experts across owned media channels.
• Drive Content Distribution: Develop channel and distribution strategies that extend reach and impact of owned content.
• Manage Agency Partnership Brand Programs: Lead day-to-day execution of brand-related agency programs.
• Cross-Pod Collaboration: Interface with product marketing, demand generation, and growth to align content with campaign priorities.
• Measure and Optimize: Track content performance and use insights to refine strategy.
• Content Frameworks and Best Practices: Establish guidelines for brand storytelling and channel strategy.
• Own SUMMIT Content Strategy and Support Event Deliverables: Lead the owned content strategy for SUMMIT including editorial approach and event content.
• Support Employer Brand Content Strategy: Partner with People and Talent to develop and edit employee stories and careers content.

Skills

Content strategy

Editorial planning

Writing & editing

Production workflows

Agency management

Cross-functional collaboration

Brand storytelling

Job description

At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that's founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.

With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada's Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.

At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey.

Join us in redefining healthcare - so it doesn't just survive, it thrives. To learn more about PointClickCare, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.

Contract duration:

13 months

Position Summary:

PointClickCare is looking for a Content Strategist to own and execute the strategy for our owned brand content channels, including our blog, podcast, web content, long and short form content, and agency partnership brand programs. This role sits within the Brand Marketing team and is accountable for the owned brand content strategy end to end: from planning through production and performance.

This is a hands-on, executional role backed by strong strategic instincts. The ideal candidate can build a content strategy and then roll up their sleeves to deliver it. They will embed with marketing pods across the organization, translating product marketing and go-to-market strategy into brand strategy that fuels our top of funnel thought leadership engine.

Key Responsibilities:

• Own the Owned Brand Content Strategy: Develop, manage, and execute the strategy across PointClickCare's owned channels, including the blog, podcast, web, and long and short form content, ensuring a consistent brand voice and point of view.

• Execute at a High Standard: Move seamlessly from strategy to production. Plan editorial calendars, write and edit content, manage production workflows, and ship consistently against deadlines.

• Translate GTM into Brand: Partner with all marketing pods to translate PMM and GTM strategy into brand content strategy, ensuring owned content supports top of funnel thought leadership objectives and business priorities.

• Lead Owned Media Thought Leadership: Develop and execute thought leadership content for PointClickCare executives and subject matter experts across owned media channels, translating their expertise into compelling, differentiated content for the blog, podcast, and other owned formats where needed.

• Drive Content Distribution: Develop channel and distribution strategies that extend the reach and impact of owned content, partnering with demand, social, web, and other teams to ensure content reaches priority audiences.

• Manage Agency Partnership Brand Programs: Serve as the day-to-day executional lead on brand-related agency programs, managing deliverables and deadlines.

• Cross-Pod Collaboration: Interface with product marketing, demand generation, and growth to align content with campaign priorities and audience needs, acting as the connective tissue between brand and the pods.

• Measure and Optimize: Track content performance across owned channels, report on key metrics, and use insights to refine the strategy and editorial mix.

• Content Frameworks and Best Practices: Establish guidelines for brand storytelling, content positioning, and channel strategy that raise the bar for content across the organization.

• Own SUMMIT Content Strategy and Support Event Deliverables: Lead the owned content strategy for PointClickCare's annual SUMMIT conference, developing the editorial approach and content plan across pre-event, onsite, and post-event channels, including podcast, blog, and paid media content. Support the development and review of attendee-facing deliverables, including registration and SUMMIT website copy, session titles and descriptions, presentation editing, booth messaging, wayfinding, hype videos, and other event content to ensure a cohesive and engaging experience.

• Support Employer Brand Content Strategy: Partner with People, Talent Acquisition, HR, and other key stakeholders to support the employer brand content strategy. Develop and edit employee stories, recruitment campaign content, careers-focused web content, and other materials that bring PointClickCare's culture and employee experience to life while maintaining a consistent brand voice.

Required Skills & Qualifications:

• Proven experience in content strategy with a strong executional track record: this role requires someone who builds the plan and delivers the work.

• Hands-on experience managing owned channels such as blogs, podcasts, and web content, including editorial planning, writing, editing, and production.

• Experience managing agency partners and external content programs.

• Strong understanding of how brand content supports top of funnel demand and thought leadership, with the ability to translate PMM and GTM strategy into brand storytelling.

• Ability to analyze content performance metrics and translate insights into actionable improvements.

• Strong cross-functional collaboration skills, comfortable embedding with multiple teams and pods simultaneously.

• Background in healthcare or B2B SaaS marketing is a plus but not required.