Brand Content Strategist — Thought Leadership & Growth

Logoslabs; San Francisco (CA); On-site; USD 110,000 - 150,000; Full time

Job summary

PointClickCare is seeking a Content Strategist to own and execute the strategy for our owned brand content channels, including blog, podcast, web content, and long/short form content. The role sits in Brand Marketing and drives end-to-end content strategy from planning through production and performance.

This hands-on role requires strong strategic instincts and the ability to roll up your sleeves to deliver.

Qualifications

• Proven experience in content strategy with a strong executional track record.
• Hands-on experience managing blogs, podcasts, and web content from planning to production.
• Experience managing agency partners and external content programs.
• Strong understanding of how brand content supports demand and thought leadership.
• Ability to analyze content performance metrics and translate insights.
• Strong cross-functional collaboration skills and ability to embed with multiple teams.

Responsibilities

• Own the Owned Brand Content Strategy across blog, podcast, web, and both long and short form content.
• Plan editorial calendars, write and edit content, manage workflows, and meet deadlines.
• Translate PMM and GTM strategy into brand content strategy for top of funnel objectives.
• Develop and execute thought leadership content for executives across owned media channels.
• Create channel and distribution strategies with demand, social, and web teams.
• Lead agency programs and manage deliverables and deadlines.
• Collaborate with product marketing, demand generation, and growth to align content with campaigns.
• Measure content performance and refine the editorial mix.
• Establish brand storytelling frameworks and content best practices.
• Own SUMMIT content strategy and support event deliverables across pre-, onsite-, and post-event channels.
• Support employer brand content strategy with stakeholder collaboration.

Skills

Content strategy

Editorial planning

Writing and editing

Cross-functional collaboration

Brand storytelling

Managing owned channels

Agency management

Performance analytics

Job description

PointClickCare is seeking a Content Strategist to own and execute the strategy for our owned brand content channels, including blog, podcast, web content, and long/short form content. The role sits in Brand Marketing and drives end-to-end content strategy from planning through production and performance.

This hands-on role requires strong strategic instincts and the ability to roll up your sleeves to deliver.