Brand Content Strategist for Healthcare Tech

Logoslabs; San Francisco (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

PointClickCare is seeking a Content Strategist to own the strategy and execution for our blog, podcast, web content, and long-form formats. This role sits in Brand Marketing and encompasses planning, production, and performance tracking of owned content across channels.

The ideal candidate translates product marketing and GTM into compelling brand storytelling, collaborates with marketing pods, and leads strategic initiatives like SUMMIT content and employer brand storytelling.

Qualifications

• Proven experience in content strategy with a strong executional track record.
• Hands-on experience managing owned channels such as blogs, podcasts, and web content.
• Experience managing agency partners and external content programs.
• Strong understanding of how brand content supports top of funnel demand and thought leadership.
• Ability to analyze content performance metrics and translate insights into improvements.
• Strong cross-functional collaboration skills, comfortable embedding with multiple teams and pods.
• Background in healthcare or B2B SaaS marketing is a plus but not required.

Responsibilities

• Own the Owned Brand Content Strategy across PointClickCare's owned channels, including the blog, podcast, web, and long and short form content, ensuring a consistent brand voice and point of view.
• Execute at a High Standard: Move seamlessly from strategy to production. Plan editorial calendars, write and edit content, manage production workflows, and ship consistently against deadlines.
• Translate GTM into Brand: Partner with all marketing pods to translate PMM and GTM strategy into brand content strategy, ensuring owned content supports top of funnel thought leadership objectives and business priorities.
• Lead Owned Media Thought Leadership: Develop and execute thought leadership content for PointClickCare executives and subject matter experts across owned media channels.
• Drive Content Distribution: Develop channel and distribution strategies that extend reach and impact of owned content.
• Manage Agency Partnership Brand Programs: Lead day-to-day execution of brand-related agency programs.
• Cross-Pod Collaboration: Interface with product marketing, demand generation, and growth to align content with campaign priorities.
• Measure and Optimize: Track content performance and use insights to refine strategy.
• Content Frameworks and Best Practices: Establish guidelines for brand storytelling and channel strategy.
• Own SUMMIT Content Strategy and Support Event Deliverables: Lead the owned content strategy for SUMMIT including editorial approach and event content.
• Support Employer Brand Content Strategy: Partner with People and Talent to develop and edit employee stories and careers content.

Skills

Content strategy

Editorial planning

Writing & editing

Production workflows

Agency management

Cross-functional collaboration

Brand storytelling

Job description

PointClickCare is seeking a Content Strategist to own the strategy and execution for our blog, podcast, web content, and long-form formats. This role sits in Brand Marketing and encompasses planning, production, and performance tracking of owned content across channels.

The ideal candidate translates product marketing and GTM into compelling brand storytelling, collaborates with marketing pods, and leads strategic initiatives like SUMMIT content and employer brand storytelling.