Content Strategist: Brand & Thought Leadership (Remote)

Content Creators; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

PointClickCare is seeking a Content Strategist to own and execute the strategy for our owned brand content channels, including our blog, podcast, web content, long and short form content, and agency partnership brand programs. This role sits within the Brand Marketing team and is accountable for the owned brand content strategy end to end: from planning through production and performance.

This is a hands-on, executional role backed by strong strategic instincts.

Qualifications

• Proven experience in content strategy with a strong execution track record.
• Hands-on experience managing owned channels such as blogs, podcasts, and web content.
• Experience managing agency partners and external content programs.
• Strong understanding of how brand content supports top-of-funnel demand and thought leadership.

Responsibilities

• Own the Owned Brand Content Strategy across blog, podcast, web, and long/short form content.
• Plan editorial calendars, write and edit content, manage production workflows, and ship on deadlines.
• Translate PMM and GTM strategy into brand content strategy for top-of-funnel impact.
• Lead thought leadership content for executives and subject matter experts across owned media channels.

Skills

Content strategy

Editorial planning

Writing & editing

Cross-functional collaboration

Agency management

Healthcare / B2B SaaS marketing

Tools

Lever

CMS

Job description

PointClickCare is seeking a Content Strategist to own and execute the strategy for our owned brand content channels, including our blog, podcast, web content, long and short form content, and agency partnership brand programs. This role sits within the Brand Marketing team and is accountable for the owned brand content strategy end to end: from planning through production and performance.

This is a hands-on, executional role backed by strong strategic instincts.