Remote CMO: Cannabis Brand & Growth Leader

AYR Wellness, Inc.

United States

Remote

USD 260,000 - 600,000

Full time

8 days ago

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Job summary

AYR Wellness is seeking a seasoned Chief Marketing Officer to lead a national marketing organization across eight states, balancing medical and adult-use brands. You will shape brand, education, CRM, loyalty, and local execution within an annual budget of several million dollars, partnering with Retail, Wholesale, Operations, Technology and Legal.

The role emphasizes education, digital and ecommerce, and measurable growth, with a focus on compliance and AI-enabled campaigns.

Qualifications

15+ years of progressive marketing leadership with C-suite responsibility.
Experience in regulated consumer industries and cannabis preferred.
Proven track record in brand development, digital marketing, CRM, loyalty and local execution.
Strong budget management and agency leadership.
Executive communication skills and board-ready reporting.

Responsibilities

Lead national marketing strategy across eight state markets and drive measurable outcomes.
Oversee Creative, Digital, and Marketing Operations.
Own marketing budget, vendor relationships, and performance measurement.
Lead education, CRM, loyalty, and local market execution across Ayr’s brands.