Brand & Integrated Marketing Lead (Cannabis)

Renew Cannabis Co.; Rochelle Park (NJ); On-site; USD 120,000 - 180,000; Full time

Job summary

Ascend Wellness Holdings is seeking a Brand & Integrated Marketing Manager to lead day-to-day brand stewardship across its portfolio and translate strategy into high-quality execution. The role owns the integrated marketing calendar, launches, brand training and cross-functional coordination with Marketing, Retail, Wholesale, Loyalty/CRM and Commercialization.

The ideal candidate is a strong executor with cannabis industry knowledge, media fluency and solid commercial judgment, committed to

Qualifications

• 5+ years of progressive brand or integrated marketing experience, including cannabis industry.
• Strong execution skills with attention to detail and quality.
• Experience with NPD, commercialization, and go-to-market planning.

Responsibilities

• Own day-to-day brand stewardship and translate strategy into priorities and execution.
• Build and manage the integrated marketing calendar across campaigns and launches.
• Lead product launches and integrated campaigns from brief to measurement.
• Serve as day-to-day connector across marketing and cross-functional partners.
• Own launch readiness for NPD/commercialization and align teams on timing.
• Develop brand training materials for Retail, Wholesale, Trade and partners.

Skills

Brand management

Integrated marketing

Campaign planning

Cross-functional leadership

NPD/go-to-market

Data-driven decision making

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

PowerPoint

Excel

Monday.com

Job description

Ascend Wellness Holdings is seeking a Brand & Integrated Marketing Manager to lead day-to-day brand stewardship across its portfolio and translate strategy into high-quality execution. The role owns the integrated marketing calendar, launches, brand training and cross-functional coordination with Marketing, Retail, Wholesale, Loyalty/CRM and Commercialization.

The ideal candidate is a strong executor with cannabis industry knowledge, media fluency and solid commercial judgment, committed to