Marketing Director

Rockwood Search; United States; On-site; USD 110,000 - 180,000; Full time

Job summary

Rockwood Search is seeking a marketing leader for a nationally recognized cannabis-related brand. The role involves developing and implementing a holistic strategy that shapes brand positioning, product portfolio, pricing, promotions, packaging, and digital messaging.

The ideal candidate has a bachelor’s degree in marketing and at least seven years in marketing leadership within the CPG space, with cannabis experience.

Qualifications

• Bachelor’s degree in marketing.
• 7+ years of marketing leadership in CPG.
• Cannabis industry experience required.
• Strong strategic skills including pricing & brand positioning.

Responsibilities

• Develop and implement a holistic marketing strategy to support brand positioning, product portfolio, pricing, promotions, packaging, digital marketing and clear messaging.
• Coordinate cross-functional marketing priorities to ensure plans are executed thoughtfully and consistently.

Skills

Strategic marketing

Data analytics

Market trends

Cross-functional coordination

Education

Bachelor's degree in Marketing

Job description

The client is an award-winning national cannabis-related industry brand. This role offers unique opportunities to work with C-suite guidance to develop and implement a holistic marketing strategy that supports brand positioning, product portfolio direction, pricing strategy, promotional strategy, packaging, digital marketing, and clear, consistent messaging.

The ideal candidate has a bachelor’s degree in marketing and a demonstrated track record of success in marketing leadership roles within the CPG industry, with at least seven years of relevant experience. Some experience within the cannabis industry is required. Strong strategic skills are essential, including an understanding of pricing strategies and brand positioning, along with the ability to analyze data analytics and market trends.

The candidate should support the brand’s equity and be able to thrive in a fast-paced environment while maintaining strong attention to detail. This is expected to involve coordinating cross-functional marketing priorities to ensure marketing plans are executed thoughtfully and consistently.