Cannabis Education Marketing Lead

PA Options for Wellness, Inc.; Harrisburg (Dauphin County); On-site; USD 70,000 - 90,000; Full time

Job summary

PA Options for Wellness, Inc. seeks a Marketing Manager to elevate brand presence and drive patient engagement across our retail locations. The role encompasses social media strategy, content creation, and promotional campaigns, with a focus on consistency and patient-oriented communications.

The candidate will plan community education events, manage digital content, and collaborate across teams to optimize campaigns and SEO-friendly website content.

Qualifications

• Bachelor's degree in communications, marketing, PR, journalism, or related field.
• Experience managing social media across multiple platforms.
• Experience planning community events and campaigns is preferred.
• Proficient in Canva, Hootsuite, Buffer, Mailchimp, Google Analytics.

Responsibilities

• Develop and manage social media strategies across major platforms.
• Create brand-aligned content: posts, graphics, videos, and stories.
• Track analytics and adjust strategies to improve reach and conversions.
• Plan and promote community events and educational programs.
• Coordinate budgets and report on outreach activities.

Skills

Social media management

Content creation

Event planning

Communication skills

Public speaking

Data analysis

Email marketing

SEO basics

Education

Bachelor's degree in communications, marketing, public relations, journalism, media studies, or related field

Tools

Canva

Hootsuite

Buffer

Mailchimp

Google Analytics

Adobe Creative Suite

Job description

PA Options for Wellness, Inc. seeks a Marketing Manager to elevate brand presence and drive patient engagement across our retail locations. The role encompasses social media strategy, content creation, and promotional campaigns, with a focus on consistency and patient-oriented communications.

The candidate will plan community education events, manage digital content, and collaborate across teams to optimize campaigns and SEO-friendly website content.