Remote Channel Marketing Manager — Part-Time Growth

Highwire; New York (NY); Remote; USD 90.000 - 125.000; Teilzeit

Benefits dieser Stelle

Flexible hybrid work model

Generous vacation

401(k) matching

Medical, dental, vision

Paid parental leave

Commuter benefits

Technology stipend

Wellness program

Zusammenfassung

Highwire is seeking a Channel Marketing Manager to own channel strategy and lifecycle programs across social, email, online events and CRM. You will partner with paid media and work alongside the Senior Marketing Coordinator to drive pipeline and revenue.

The role emphasizes hands-on channel leadership, data-driven decisions, and scalable systems. This contract role is remote (US-based) with potential to convert to full-time based on performance.

Qualifikationen

• 8 years in B2B marketing with direct ownership of social, email and online event channels.
• Advanced HubSpot Marketing Hub experience across workflows, sequences, lead scoring and reporting.
• Track record of building lifecycle and nurture programs that move leads into pipeline.
• Experience producing webinars and LinkedIn Lives on ON24, Zoom Webinars, Goldcast or StreamYard.
• Fluency with social management tools and LinkedIn Campaign Manager.
• Strong analytics skills in GA4 and HubSpot, with the ability to turn data into recommendations.
• Strong project management skills across multiple workstreams.
• Sharp writing for social, email and event copy.

Aufgaben

• Set channel strategy and goals; own the integrated marketing calendar.
• Manage channel programs and launches from brief to delivery with timelines and owners.
• Run weekly status check-ins and flag risks to the VP of Marketing.
• Track committed hours and deliverables for accurate staffing reports.
• Own organic social strategy across LinkedIn, X, Instagram and emerging platforms.
• Design lifecycle and nurture programs mapped to the buyer journey and post-event follow-ups.
• Build lead segmentation and lifecycle definitions with growth and marketing operations.
• Set CRM data governance and run quarterly list health audits.
• Design A/B tests on subject lines, content, offers and send timing; ensure deliverability.
• Own online event program end to end: topic planning, speaker coordination, run of show.
• Partner with paid media to align amplification with programs and set tracking standards.
• Build dashboards connecting channel activity to pipeline and revenue.
• Deliver monthly reporting to the VP of Marketing with insights.
• Collaborate with Growth team, sector leads and HWPR for cross-channel impact.

Kenntnisse

Channel marketing

Lifecycle marketing

Analytics

Project management

Copywriting

Tools

HubSpot Marketing Hub

GA4

ON24

Zoom Webinars

Goldcast

StreamYard

Sprout Social

Hootsuite

LinkedIn Campaign Manager

Jobbeschreibung

Highwire is seeking a Channel Marketing Manager to own channel strategy and lifecycle programs across social, email, online events and CRM. You will partner with paid media and work alongside the Senior Marketing Coordinator to drive pipeline and revenue.

The role emphasizes hands-on channel leadership, data-driven decisions, and scalable systems. This contract role is remote (US-based) with potential to convert to full-time based on performance.