Remote Channel Marketing Lead - Part-Time

Highwire; Chicago (IL); Remote; USD 80,000 - 95,000; Part time

Benefits offered by this job

Flexible hybrid work model

Generous vacation policy

401(k) matching

Medical, dental, and vision coverage

Annual Growth Mindset stipend

Job summary

Highwire's Channel Marketing Manager leads marketing across social, email, online events and CRM. You set channel strategy, design lifecycle programs from first touch to sales conversation, partner with the internal paid media team on amplification, and reports on performance so leadership can see what drives pipeline.

The role works side by side with the Senior Marketing Coordinator, who leads execution across these channels.

Qualifications

• 8+ years in B2B marketing owning social, email and online event channels.
• Proven track record building lifecycle and nurture programs that drive pipeline.
• Strong analytics and reporting skills with data-driven decision making.

Responsibilities

• Set channel strategy and goals; own integrated marketing calendar.
• Manage channel programs from brief to delivery with cross-functional teams.
• Own HubSpot architecture: workflows, emails, lists and landing pages.
• Design lifecycle programs and nurture tracks aligned to buyer journeys.
• Build lead scoring and lifecycle definitions; ensure smooth MQL/SQL handoff.
• Lead online event program end-to-end: planning, speakers, setup, live moderation.
• Collaborate with paid media to align amplification across channels.
• Own performance reporting across social, email, events, paid, website and CRM.

Skills

B2B marketing

Social media management

HubSpot Marketing Hub

Lifecycle marketing

Webinars

GA4 analytics

Project management

Copywriting

AI in marketing

Tools

HubSpot Marketing Hub

GA4

Webinar platforms (ON24/Zoom/Goldcast/StreamYard)

Sprout Social / Hootsuite

LinkedIn Campaign Manager

Job description

Highwire's Channel Marketing Manager leads marketing across social, email, online events and CRM. You set channel strategy, design lifecycle programs from first touch to sales conversation, partner with the internal paid media team on amplification, and reports on performance so leadership can see what drives pipeline.

The role works side by side with the Senior Marketing Coordinator, who leads execution across these channels.