Channel Marketing Manager: Remote, Part-Time

Highwire; Washington (District of Columbia); Remote; USD 80,000 - 95,000; Part time

Benefits offered by this job

Flexible hybrid work model

Medical, dental, vision coverage

401(k) matching

Generous paid time off

Job summary

Highwire is seeking a Channel Marketing Manager to own how we reach, engage and convert audiences across social, online events, email and CRM. You will set channel strategy, design lifecycle programs, partner with the paid media team and report performance to leadership.

You'll work with the Senior Marketing Coordinator, sign off launches, and bring analytical depth to connect channel activity to revenue. This hands-on role starts as a contract, with potential to convert to full-time.

Qualifications

• 8 years in B2B marketing with direct ownership of social, email and online event channels.
• Advanced HubSpot Marketing Hub experience across workflows, sequences, lead scoring and reporting.
• Track record of building lifecycle and nurture programs that moved leads into pipeline.
• Experience producing webinars and LinkedIn Lives on platforms such as ON24, Zoom Webinars, Goldcast or StreamYard.
• Fluency with social management tools (Sprout Social, Hootsuite or similar) and LinkedIn Campaign Manager.
• Strong analytics skills in GA4 and HubSpot, with the ability to turn data into clear recommendations for senior audiences.
• Strong project management skills across multiple workstreams at once.
• Sharp writing for social, email and event copy.
• Comfort using AI tools across content, workflow and reporting.
• Experience directing contractors and partnering closely with team members on execution, with clear direction and feedback.
• Highly organized across simultaneous launches, with clear and early communication on status and risk.]

Responsibilities

• Set channel strategy and goals, and own the integrated marketing calendar in line with VP priorities and sector GTM plans.
• Manage channel programs and launches from brief to delivery, including timelines, dependencies, owners and review cycles across internal teams and contractors.
• Run weekly status check-ins and flag capacity, scope and timeline risks early to the VP of Marketing.
• Track committed hours and deliverables so staffing and capacity reporting stay accurate.
• Set Highwire's organic social strategy and editorial calendar across LinkedIn, X, Instagram and emerging platforms.
• Write priority content, including executive, launch and campaign posts.
• Support executive visibility programs with HWPR, including LinkedIn content for Highwire leadership.
• Set community engagement guidelines and escalation paths.
• Track platform changes and test new formats to grow reach and engagement.
• Own HubSpot marketing automation architecture: workflows, email sequences, lists, forms and landing pages.
• Design lifecycle and nurture programs mapped to the buyer journey, including drip campaigns, nurture tracks by sector and persona, re-engagement campaigns and post-event follow-up.
• Build lead segmentation, lead scoring and lifecycle stage definitions with the growth team and marketing operations, so MQLs and SQLs move cleanly into the pipeline.
• Set CRM data governance and property standards and run quarterly list health audits. The Senior Marketing Coordinator leads day-to-day hygiene.
• Design A/B tests on subject lines, content, offers and send timing, and apply the results.
• Uphold email deliverability, consent and compliance standards (CAN-SPAM, GDPR).
• Own the online event program end to end: topic planning with sector leads, speaker coordination, platform setup, run of show, production and live moderation.
• Build promotion plans across email, social and paid. The Senior Marketing Coordinator runs promotion operations, including registration pages, reminder cadences and attendance tracking.
• Design post-event programs, including on-demand assets, follow-up sequences and lead handoff to the growth team.
• Partner with Highwire's internal paid media team to align paid amplification with social, event and nurture programs.
• Supply audience segments, creative inputs and campaign timing, and set tracking and UTM standards before launch.
• Own performance reporting across social, email, online events, paid, website and CRM, drawing on weekly metrics compiled by the Senior Marketing Coordinator.
• Build and maintain dashboards in HubSpot and GA4 that connect channel activity to pipeline and revenue attribution.
• Set channel KPIs and benchmarks and track progress against them.
• Deliver monthly reporting to the VP of Marketing with insights and recommended optimizations.

Skills

B2B marketing

HubSpot Marketing Hub

Lifecycle programs

Webinar production

Analytics GA4

Social media management

Project management

AI tools

Contract management

Team collaboration

Tools

HubSpot Marketing Hub

GA4

ON24/Zoom/Webinars

Sprout Social/Hootsuite

Job description

Highwire is seeking a Channel Marketing Manager to own how we reach, engage and convert audiences across social, online events, email and CRM. You will set channel strategy, design lifecycle programs, partner with the paid media team and report performance to leadership.

You'll work with the Senior Marketing Coordinator, sign off launches, and bring analytical depth to connect channel activity to revenue. This hands-on role starts as a contract, with potential to convert to full-time.