Part-Time Remote Channel Marketing Leader

Highwire; Los Angeles (CA); À distance; USD 90 000 - 125 000; Temps partiel

Avantages offerts par ce poste

Competitive salary

Flexible hybrid work model

401(k) matching

Comprehensive medical, dental, vision

Paid time off

Parental leave

Professional development

Monthly technology reimbursement

Résumé du poste

Highwire is seeking a Channel Marketing Manager to own channel strategy across social, email and online events. You will design lifecycle programs, coordinate with a senior coordinator, and partner with paid media to align amplification.

The contract role offers potential for full-time conversion. You will lead HubSpot workflows, nurture campaigns, and CRM governance, while delivering monthly insights to leadership and optimizing pipeline.

Qualifications

• 8 years in B2B marketing with ownership of social, email and online events.

Responsabilités

• Set channel strategy and goals, own marketing calendar.
• Manage channel programs from brief to delivery with timelines and owners.
• Own HubSpot marketing automation architecture and lifecycle programs.
• Build lead segmentation and nurture tracks to move leads into pipeline.
• Design post-event programs and lead handoff to growth team.
• Own reporting across channels and build dashboards connecting activity to pipeline.

Connaissances

B2B marketing

HubSpot Marketing Hub

Lifecycle programs

Webinars/LinkedIn Lives

Analytics GA4/HubSpot

Project management

Copywriting for social/email

AI tools in marketing

Contractor management

Organization/scheduling

Outils

HubSpot

GA4

Sprout Social

Hootsuite

LinkedIn Campaign Manager

ON24/Zoom/Webinars

Description du poste

Highwire is seeking a Channel Marketing Manager to own channel strategy across social, email and online events. You will design lifecycle programs, coordinate with a senior coordinator, and partner with paid media to align amplification.

The contract role offers potential for full-time conversion. You will lead HubSpot workflows, nurture campaigns, and CRM governance, while delivering monthly insights to leadership and optimizing pipeline.