Part-Time Channel Marketing Strategist (Remote)

Highwire; Virginia; Remote; USD 80,000 - 95,000; Part time

Benefits offered by this job

Competitive salary with merit-based成长

Flexible hybrid work model

Generous vacation policy

401(k) matching

Medical, dental and vision coverage

Paid parental leave

Commuter benefits

Annual Growth Mindset stipend

Monthly technology reimbursement

Job summary

Highwire is seeking a Channel Marketing Manager to own channel strategy across social, online events, email and CRM. This hands-on role shapes lifecycle programs and partners with the paid media team to drive pipeline, reporting to the VP of Marketing. The contract is part-time with potential to convert to full-time.

You will collaborate with the Senior Marketing Coordinator and manage HubSpot automation, audience segments, A/B tests, and alignment with sector GTM plans.

Qualifications

• 8+ years of B2B marketing with channel ownership.
• Advanced HubSpot Marketing Hub experience across workflows and reporting.
• Proven lifecycle and nurture program creation.
• Experience producing webinars on ON24/Zoom/Goldcast/StreamYard.
• Strong analytics in GA4 and HubSpot to drive revenue decisions.
• Excellent project management across multiple launches.

Responsibilities

• Set channel strategy and goals, and own the integrated marketing calendar.
• Manage channel programs and launches from brief to delivery with timelines and owners.
• Run weekly status checks and flag risks to VP of Marketing.
• Own HubSpot marketing automation architecture and lifecycle programs.

Skills

B2B marketing

HubSpot Marketing Hub

Lifecycle marketing

Webinars production

Analytics (GA4 & HubSpot)

Project management

Copywriting

AI tools for content

Tools

HubSpot

GA4

Sprout Social

Hootsuite

LinkedIn Campaign Manager

ON24/Zoom Webinars

Job description

Highwire is seeking a Channel Marketing Manager to own channel strategy across social, online events, email and CRM. This hands-on role shapes lifecycle programs and partners with the paid media team to drive pipeline, reporting to the VP of Marketing. The contract is part-time with potential to convert to full-time.

You will collaborate with the Senior Marketing Coordinator and manage HubSpot automation, audience segments, A/B tests, and alignment with sector GTM plans.