Remote Campaign Leader - SaaS Growth & Analytics

Socket.dev; New York (NY); On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Remote work option

Office setup reimbursement

Unlimited PTO

Paid holidays

Health, vision, and dental insurance

Life and disability insurance

Job summary

Cyera is seeking a strategic Campaign Manager to lead integrated marketing campaigns that drive engagement, pipeline growth, and revenue across multi-channel programs. You will shape campaign strategy, coordinate with brand, product marketing, demand generation, digital, content, and sales, and own a comprehensive webinar program, nurture tracks, and analytics-driven optimization.

The role requires data-driven mindset, strong storytelling, and the ability to balance strategic planning with

Qualifications

• 5+ years of campaign management, integrated marketing, or demand generation.
• Proven ability to develop and execute multi-channel campaigns that drive measurable outcomes.
• Experience cross-functionally with product marketing, sales, creative, and digital teams.
• Strong knowledge of marketing automation platforms (Marketo, HubSpot, Pardot) and CRM tools (Salesforce).
• Analytical mindset with expertise in campaign performance measurement, A/B testing, and funnel optimization.
• Ability to translate data insights into actionable marketing strategies.
• Strong communication and project management skills; ability to manage multiple priorities.
• Experience in B2B, SaaS, or technology industries is preferred.

Responsibilities

• Own the integrated campaign strategy by collaborating across brand, product marketing, demand generation, digital, content, social, field marketing, and sales.
• Develop, plan, and execute full-funnel creative marketing campaigns leveraging journey mapping, nurture programs, events, and digital tactics.
• Ensure messaging alignment by working with content marketing, product marketing, brand and sales teams to craft narratives for personas and use cases.
• Collaborate with the creative team to develop campaign concepts and assets for engagement and conversion.
• Own, plan, and execute a strategic webinar program to educate prospects and support customer education.
• Measure and optimize campaign performance by tracking KPIs and partnering with analytics teams.
• Support lead generation and conversion with nurture programs and new lead gen initiatives.
• Coordinate with BDRs to optimize follow-up and educate teams on new tactics.
• Align with partner marketing teams for co-marketing integration.

Skills

Campaign management experience

Multi-channel marketing

Cross-functional collaboration

Marketing automation experience

Salesforce experience

Analytics & metrics

Project management

B2B SaaS experience

Tools

Marketo

HubSpot

Pardot

Salesforce

Job description

Cyera is seeking a strategic Campaign Manager to lead integrated marketing campaigns that drive engagement, pipeline growth, and revenue across multi-channel programs. You will shape campaign strategy, coordinate with brand, product marketing, demand generation, digital, content, and sales, and own a comprehensive webinar program, nurture tracks, and analytics-driven optimization.

The role requires data-driven mindset, strong storytelling, and the ability to balance strategic planning with