Remote Brand & Advertising Strategy Director

Sono Bello; Chicago (IL); On-site; USD 175,000 - 220,000; Full time

Benefits offered by this job

Medical

Vision

Life Insurance

401K

PTO & Paid Holidays

EAP

Job summary

Sono Bello is seeking a veteran marketing leader to own the brand and advertising strategy. You will shape positioning, messaging architecture, and multi-product campaign platforms to drive growth.

The role requires translating business priorities and consumer insights into clear strategies and briefs for effective creative work, partnering with media and performance teams. You will guide an internal team and external agencies across TV, video, digital, social, and direct response, ensuring

Qualifications

• 10+ years of experience in brand advertising, account management, account planning, brand strategy, integrated marketing, or consumer brand management.
• Background in senior agency account leadership or planning, or brand management at a CPG or scaled consumer company, strongly preferred.
• Demonstrated success leading major advertising campaigns for a scaled consumer-facing brand.
• Significant TV and video advertising experience, including strategy, development, production, large budgets, agency partners, and stakeholder management.
• Strong understanding of consumer insight, positioning, value propositions, messaging architecture, and reasons to believe.
• Experience managing both brand-building and direct response advertising.

Responsibilities

• Develop integrated advertising strategies that support both brand building and demand generation across channels.
• Own the brief from insight through final creative and lead campaign development and execution across TV, video, digital, social, and direct response.
• Provide clear, actionable feedback and maintain a high bar in strategy, briefs, and execution.
• Lead external agency partners and ensure adherence to strategy, briefs, budgets, and timelines.
• Manage a small internal team and develop talent across production, influencer partnerships, and content needs.
• Collaborate with cross-functional teams to use performance data and consumer insights to sharpen strategy.

Skills

Brand advertising

Account leadership

Brand strategy

Integrated marketing

TV & video ads

Direct response

Consumer insights

Cross-functional collaboration

Job description

Sono Bello is seeking a veteran marketing leader to own the brand and advertising strategy. You will shape positioning, messaging architecture, and multi-product campaign platforms to drive growth.

The role requires translating business priorities and consumer insights into clear strategies and briefs for effective creative work, partnering with media and performance teams. You will guide an internal team and external agencies across TV, video, digital, social, and direct response, ensuring