Brand Director, Creative & Strategy Leader (On-Site)

Mai Placement; Newark (NJ); On-site; USD 125,000 - 175,000; Full time

Job summary

Mai Placement seeks a Brand Director – Marketing & Creative to own how our brand shows up across every customer, dealer, and partner touchpoint. You will lead brand strategy, ensure consistent messaging, and oversee a coordinated creative execution across channels to raise awareness and strengthen market perception.

You will manage a seven-person team spanning design, content, and product-facing creative, setting direction, and defining processes that scale while protecting brand integrity.

Qualifications

• Significant experience leading brand strategy for premium, consumer-facing, or B2B2C brands.
• Experience managing creative, content, or brand teams.
• Strong understanding of positioning, messaging, storytelling, and creative strategy.
• Experience evolving or scaling an established brand.
• Ability to translate business objectives into a clear brand strategy and executable campaigns.
• Strong leadership and the ability to influence cross-functional stakeholders.

Responsibilities

• Own and evolve brand strategy, positioning, messaging, and brand standards.
• Drive consistency across digital, social, email, print, photography, dealer materials, showrooms, campaigns, and other channels.
• Translate business objectives into multi-channel brand campaigns.
• Lead and develop a team across graphic design, content, and product-facing creative functions.
• Set creative direction and provide guidance to designers, writers, photographers, and resources.
• Build processes that protect brand consistency while enabling execution.

Skills

Brand strategy

Team leadership

Positioning

Creative direction

Multi-channel campaigns

Cross-functional collaboration

Job description

Mai Placement seeks a Brand Director – Marketing & Creative to own how our brand shows up across every customer, dealer, and partner touchpoint. You will lead brand strategy, ensure consistent messaging, and oversee a coordinated creative execution across channels to raise awareness and strengthen market perception.

You will manage a seven-person team spanning design, content, and product-facing creative, setting direction, and defining processes that scale while protecting brand integrity.