Remote B2B Tech Content Strategist for LinkedIn & Newsletter

WPP Production; United States; Remote; USD 43,000 - 75,000; Part time

Job summary

WPP Production seeks a freelance Digital & Content Strategist to develop and execute integrated campaigns and content strategies for a major enterprise client. You will shape campaigns, newsletters, and LinkedIn content, targeting CISOs and IT leaders across global markets, with a sustainability focus.

You will lead research, briefs, and performance reporting, while ensuring brand alignment and collaboration with the team in a remote, freelance setting based in Singapore.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 5–10 years in digital marketing, content strategy, or social media management in a B2B tech environment.
• Strong understanding of LinkedIn marketing best practices and analytics.
• Excellent research, writing, and editing skills.
• Ability to translate complex technical information into clear, concise content.
• Strong analytical skills and data interpretation.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• A passion for sustainability and understanding of trends.
• Experience with enterprise-level clients.
• Based in Singapore (SG) and available for occasional face-to-face meetings.
• Demonstrated interest and curiosity in technology.

Responsibilities

• Develop comprehensive campaign and communications strategies for TOF/MOF/BOF.
• Understand target audience (CISOs, Infosec, IT managers) globally to craft effective strategies.
• Research client products/services independently.
• Lead creation of creative briefs aligned with objectives and audience insights.
• Deliver monthly digital performance reports for LinkedIn.
• Identify top/low performing posts and provide optimization insights.
• Monitor industry trends on LinkedIn for opportunities.
• Create monthly LinkedIn content calendar; propose 15–20 post outlines with titles and formats.
• Ensure content aligns with client brand voice and strategy.
• Research topics for monthly newsletters; propose 3–4 topics; 3 sustainability topics monthly.
• Develop detailed outlines for selected topics.
• Conduct ongoing sustainability research and integrate into content.
• Collaborate with team; communicate strategies to stakeholders.
• Maintain adherence to brand guidelines.

Skills

Campaign Strategy

Digital Marketing

LinkedIn Management

Content Creation

Research & Analysis

Performance Reporting

SEO

Communication

Sustainability

Product Marketing

Industry Verticals

Education

Bachelor's degree in Marketing/Comms/Journalism

Job description

WPP Production seeks a freelance Digital & Content Strategist to develop and execute integrated campaigns and content strategies for a major enterprise client. You will shape campaigns, newsletters, and LinkedIn content, targeting CISOs and IT leaders across global markets, with a sustainability focus.

You will lead research, briefs, and performance reporting, while ensuring brand alignment and collaboration with the team in a remote, freelance setting based in Singapore.