Remote B2B Partner Marketing Specialist (Contract)

Bernard Nickels & Associates; United States; Remote; USD 62,000 - 72,000; Full time

Job summary

Bernard Nickels & Associates is seeking a remote Partner Marketing Contractor to develop and execute joint marketing initiatives across a broad partner ecosystem for a global technology client.

The role focuses on strategic partner marketing with ISVs, coordinating cross-functional teams across marketing, sales, alliances, and partner organizations. You will craft co-branded assets, run partner webinars, monitor metrics, and drive pipeline through integrated campaigns.

Qualifications

• Bachelor's degree in Marketing, Business, Technology, Communications, or a related field.
• 4–8 years of B2B partner marketing experience.
• Experience supporting technology partner marketing programs; ISV partners preferred.
• Knowledge of cloud technologies and Generative AI solutions.
• Experience executing integrated marketing campaigns across multiple channels.
• Strong content development and marketing communications skills.
• Experience coordinating webinars, events, and partner marketing initiatives.
• Ability to analyze campaign performance data and make data-driven recommendations.
• Excellent project management, organizational, and multitasking skills.
• Willingness and ability to travel up to 10%.

Responsibilities

• Support the development and execution of integrated partner marketing strategies and go-to-market initiatives.
• Plan, execute, and optimize joint marketing campaigns with strategic technology partners.
• Create and manage co-branded marketing assets including blog posts, case studies, customer stories, email campaigns, social media content, presentations, and sales collateral.
• Coordinate partner webinars, virtual events, trade shows, and field marketing activities.
• Collaborate with partner organizations and internal stakeholders to execute marketing initiatives aligned to shared business objectives.
• Develop sales enablement materials to support partner and internal sales teams.
• Monitor campaign performance, analyze marketing metrics, and provide recommendations to improve program effectiveness and ROI.
• Conduct market research, competitive analysis, and partner landscape assessments to identify growth opportunities.
• Support joint go-to-market planning, campaign calendars, messaging alignment, and execution plans.
• Assist with marketing budget tracking and program management activities.
• Build and maintain strong relationships with partner organizations, client stakeholders, and cross-functional internal teams.
• Help drive pipeline generation, demand creation, and revenue acceleration through collaborative marketing programs.
• Support partner communications and ongoing engagement initiatives.
• Perform additional marketing and program management responsibilities as needed.

Skills

B2B partner marketing

Campaign management

Content development

Analytics

Project management

Stakeholder management

Communication

Events coordination

Market research

Cloud technologies

Education

Bachelor's degree

Tools

Marketing automation

CRM platforms

Job description

Bernard Nickels & Associates is seeking a remote Partner Marketing Contractor to develop and execute joint marketing initiatives across a broad partner ecosystem for a global technology client.

The role focuses on strategic partner marketing with ISVs, coordinating cross-functional teams across marketing, sales, alliances, and partner organizations. You will craft co-branded assets, run partner webinars, monitor metrics, and drive pipeline through integrated campaigns.