Remote B2B Paid Media Strategist | Growth & ROAS

Blacksmith Agency LLC; Los Angeles (CA); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote work

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Strategist to own paid media for a book of B2B and growing-brand clients. You will shape targeting, budget calls, roadmap and narrative when clients ask why.

You are the strategic voice at the table, and you make the calls. You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, handle budget allocation, bidding and testing, and ensure accurate attribution with GA4 and tags.

Qualifications

• 3+ years hands-on in Google Ads and Meta platforms.
• A track record of improving ROAS, CPA, or pipeline numbers.
• Agency experience across multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta Ads

Account management

ROAS optimization

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Strategist to own paid media for a book of B2B and growing-brand clients. You will shape targeting, budget calls, roadmap and narrative when clients ask why.

You are the strategic voice at the table, and you make the calls. You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, handle budget allocation, bidding and testing, and ensure accurate attribution with GA4 and tags.