Remote B2B Integrated Marketing Strategist

IRONPAPER; United States; Remote; USD 80,000 - 95,000; Full time

Benefits offered by this job

401(k) Plan with employer matching

Medical plan options

Dental and vision coverage

Permanently Remote

Generous paid time off

Parental leave

Continual learning & development

Collaborative culture

Job summary

Ironpaper is seeking an Integrated Marketing Strategist to shape multi-channel B2B strategies. You translate client business goals into structured, measurable plans that guide execution across channels without managing day-to-day campaigns.

The ideal candidate has 5+ years in B2B strategy, strong analytic skills, and proven ability to lead workshops and present insights. This permanently remote role offers competitive pay, growth opportunities, and a culture of learning.

Qualifications

• 5+ years of experience consulting on B2B marketing accounts and solid understanding of all marketing approaches.
• Deep understanding of integrated marketing and channel strategy.
• Monitor and evaluate marketing performance against KPIs using campaign data and testing insights to identify next best strategy.
• Strong understanding of demand generation, lead generation, paid media, content marketing, conversion strategy, and digital experiences.
• Ability to lead effective presentations and pitches, and articulate solutions and strategic direction.
• Must be able to work full-time remotely within the US (excluding California) from 9 am to 6 pm EST.

Responsibilities

• Develop integrated marketing strategies based on client objectives, growth priorities, and target audiences.
• Present digital marketing strategies grounded in Ironpaper’s methodologies and gain client approval.
• Translate high-level goals into clear campaign structures and actionable plans.
• Define campaign objectives, KPIs, benchmarks, and measurement frameworks.
• Determine the role of different channels within an integrated campaign.
• Develop testing strategies for messaging, audiences, offers, creative, landing pages, and channels.
• Establish clear hypotheses and success criteria for marketing experiments.
• Document campaign strategies so execution teams understand testing rationale and evaluation criteria.
• Review campaign performance and identify opportunities to adjust strategy based on data.
• Connect insights across paid media, content, websites, CRM data, and other channels.
• Monitor performance across channels and derive optimization insights.
• Conduct iterative digital marketing efforts to understand the buyer through themes and lead intelligence.
• Derive insights and present them for client buy-in and education.
• Understand performance of campaigns and share insights with clients.
• Influence overall campaign effectiveness and articulate value across channels.
• Help develop training materials and train key roles; audit accounts and suggest improvements.

Skills

B2B strategy

Integrated marketing

Demand generation

Lead generation

Paid media

Content marketing

Conversion strategy

Digital experiences

Presentation skills

Team coaching

MacOS & Google Suite

Tools

HubSpot

Google Suite

Job description

Ironpaper is seeking an Integrated Marketing Strategist to shape multi-channel B2B strategies. You translate client business goals into structured, measurable plans that guide execution across channels without managing day-to-day campaigns.

The ideal candidate has 5+ years in B2B strategy, strong analytic skills, and proven ability to lead workshops and present insights. This permanently remote role offers competitive pay, growth opportunities, and a culture of learning.