Director of B2B Marketing

Interdependence; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote work

Health insurance

401(k) match

Paid time off

Maternity leave

Job summary

Interdependence is seeking a senior B2B marketing strategist to lead a portfolio of clients from a fully remote US-based role. You will design integrated plans that align with business objectives and drive demand across paid search, social, and SEO.

You’ll analyze campaign performance to identify trends, optimize ROI, and provide strategic direction to senior stakeholders and cross-functional teams. You’ll also contribute to new business opportunities, proposals, and pitches with data-driven

Qualifications

• 10+ years of experience in B2B marketing with significant agency experience.
• Expertise across paid and organic marketing.
• Understanding of B2B buyer journeys, demand generation, and lead generation.
• Experience advising senior-level B2B stakeholders.
• Strong analytical skills to translate performance data into business insights.
• Experience managing marketing budgets and data-driven spend allocation.

Responsibilities

• Serve as a senior strategic partner for a portfolio of B2B clients.
• Develop integrated marketing plans aligned with client business objectives.
• Lead strategy across paid and organic B2B channels, including paid search, social, and SEO.
• Analyze campaign performance to identify trends and optimize ROI.
• Provide strategic direction to cross-functional teams.
• Contribute to new business opportunities, proposals, and pitches.

Skills

B2B marketing

Paid marketing

Organic marketing

Data analysis

Stakeholder management

Job description

Responsibilities

• Serve as a senior strategic partner for a portfolio of B2B clients
• Develop integrated marketing plans aligned with client business objectives
• Lead strategy across paid and organic B2B channels, including paid search, social, and SEO
• Analyze campaign performance to identify trends and optimize ROI
• Provide strategic direction to cross-functional teams
• Contribute to new business opportunities, proposals, and pitches

Requirements

• 10+ years of experience in B2B marketing with significant agency experience
• Demonstrated expertise across both paid and organic marketing
• Strong understanding of B2B buyer journeys, demand generation, and lead generation
• Proven experience managing and advising senior-level B2B stakeholders
• Strong analytical skills to translate performance data into business insights
• Experience managing marketing budgets and data-driven spend allocation

Benefits

• 100% Remote work environment
• Comprehensive health, dental, and vision insurance
• 401(k) program with company match
• Paid vacation, sick time, and company holidays
• Paid maternity leave

About the Company

Interdependence is a strategic integrated marketing and communications firm that uses its proprietary platform, Interviewed, to turn earned media into measurable and repeatable results for brands across various industries.