Remote B2B Growth & Performance Marketing Lead

PadSplit, Inc; United States; On-site; USD 25,000 - 35,000; Full time

Job summary

PadSplit, Inc. is hiring a Performance Marketing Manager, Host Growth to lead and scale paid acquisition for Host Growth.

You will own strategy and execution across paid search, paid social, display, and retargeting, optimizing CPA, CAC, and ROAS. The role emphasizes data-driven decision making, experimentation, and cross-functional collaboration to expand reach and reduce costs while supporting our mission to provide affordable housing.

Qualifications

• 5–7+ years managing paid media campaigns with direct-response KPIs.
• B2B tactics experience, in-house or at an agency.
• Experience across a range of spend levels, from lean tests to scaled budgets.
• Ability to architect and optimize the broader growth engine.
• Strong data-driven mindset and willingness to own outcomes.
• Proactive, organized, and capable of managing multi-channel campaigns.
• Excellent cross-functional collaboration and communication.

Responsibilities

• Drive B2B strategy and execution of paid search, paid social, display, retargeting, and other channels.
• Continuously optimize campaigns to hit CPA, CAC, ROAS, and volume targets.
• Manage and allocate budgets across channels to maximize ROI.
• Design and refine lead generation strategies and improve signal quality.
• Test and iterate on ad copy, creatives, landing pages, and offers.
• Collaborate with external platforms, partners, and internal stakeholders.
• Analyze full-funnel performance to identify bottlenecks and opportunities.
• Design and lead A/B testing strategies across targeting, creative, bidding, and channel mix.
• Build dashboards and deliver actionable insights to leadership.

Skills

Paid media

B2B marketing

Lead generation

A/B testing

Data analytics

Cross-functional collaboration

Campaign optimization

Budget management

Tools

Rockerbox

GA4

Tableau

Looker

Supermetrics

Job description

PadSplit, Inc. is hiring a Performance Marketing Manager, Host Growth to lead and scale paid acquisition for Host Growth.

You will own strategy and execution across paid search, paid social, display, and retargeting, optimizing CPA, CAC, and ROAS. The role emphasizes data-driven decision making, experimentation, and cross-functional collaboration to expand reach and reduce costs while supporting our mission to provide affordable housing.