Remote B2B Digital Campaigns Specialist — HealthTech

Glytec; United States; Remoto; USD 70.000 - 95.000; Tempo pieno

Vantaggi offerti da questo lavoro

Remote work

Descrizione del lavoro

Glytec, based in Atlanta, GA, seeks a Digital Marketing & Campaigns Specialist to plan and launch email and digital campaigns, build audience segments, write copy, and deploy landing pages. This remote-friendly, full-time role partners with Sales and Marketing to drive awareness of Glytec’s insulin and metabolic intelligence platform.

You’ll develop customer journeys in Salesforce, manage marketing automation, and own Glytec’s LinkedIn content.

Competenze

• Authorized to work in the United States for any employer.
• 3-5 years of hands-on B2B digital marketing or campaign execution experience.
• Proven experience building segmented email and nurture campaigns in a CRM or marketing automation platform.
• Experience running a corporate LinkedIn page, including content calendars and analytics.
• Strong short-form writing and editing skills, with the ability to manage multiple campaigns independently.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience.

Mansioni

• Plan and launch email and digital campaigns from concept through deployment, including audience segmentation and landing page creation.
• Build customer journey programs in Salesforce and marketing automation tools, with nurture streams and automated workflows.
• Own Glytec’s LinkedIn calendar, writing and publishing posts tied to events, partnerships, and research.
• Transform research and clinical content into concise copy for social, email, and web, coordinating visuals.
• Track open rates, engagement, leads, and conversions; report results and optimize campaigns.
• Manage campaign timelines, deliverables, and status updates in Monday.com.

Conoscenze

B2B marketing

Campaign execution

CRM/Marketing automation

Copywriting

LinkedIn marketing

Project management

Formazione

Bachelor’s degree in Marketing/Communications/Business or related field

Strumenti

Salesforce

LinkedIn Campaign Manager

Monday.com

Canva

Adobe Creative Suite

Descrizione del lavoro

Glytec, based in Atlanta, GA, seeks a Digital Marketing & Campaigns Specialist to plan and launch email and digital campaigns, build audience segments, write copy, and deploy landing pages. This remote-friendly, full-time role partners with Sales and Marketing to drive awareness of Glytec’s insulin and metabolic intelligence platform.

You’ll develop customer journeys in Salesforce, manage marketing automation, and own Glytec’s LinkedIn content.