Remote B2B Demand Gen Campaign Lead

IRIS; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

IRIS Software Group is seeking an experienced B2B marketer to join our Accountancy marketing team. You’ll own demand generation campaigns that generate leads, build sales opportunities and support growth across our Accountancy software portfolio.

This hands-on role involves planning, collaboration with Sales, Product Marketing and agencies, and occasional cover for the Marketing Manager. You’ll develop campaigns across email, webinars, events, content and digital channels while measuring impact

Qualifications

• B2B campaign experience: Proven experience planning and delivering marketing campaigns that generate leads and support sales pipeline.
• Demand generation knowledge: Hands-on experience using channels such as email, webinars, events, digital advertising, content or landing pages.
• Campaign ownership: Experience managing campaigns from initial brief through to launch, reporting and improvement.
• Performance reporting: Confidence analysing campaign results, understanding what works and making recommendations using data.
• Independence and leadership potential: Confidence making decisions, influencing others and stepping up for the Marketing Manager when required.

Responsibilities

• Campaign management: Plan and deliver integrated B2B marketing campaigns across email, webinars, events, digital channels, content and thought leadership.
• Demand generation: Develop campaigns that attract potential customers, generate qualified leads and create sales opportunities.
• End-to-end ownership: Manage campaigns from planning and audience targeting through to delivery, reporting and optimisation.
• Stakeholder collaboration: Work with Sales, Product Marketing, internal teams and agencies to coordinate campaigns, agree messaging and meet deadlines.
• Events and webinars: Coordinate marketing events and webinars, including promotion, content, speakers and follow-up activity.
• Performance analysis: Track campaign engagement, leads, conversions, pipeline contribution and ROI, using data to recommend improvements.
• Marketing Manager cover: Step up when required to coordinate priorities, support colleagues, resolve day-to-day issues and maintain campaign delivery.
• Marketing improvement: Explore new approaches, including AI, automation, account-based marketing and changing digital search behaviours.

Skills

B2B marketing

Campaign management

Demand generation

SaaS marketing

Analytics & ROI

Leadership potential

Job description

IRIS Software Group is seeking an experienced B2B marketer to join our Accountancy marketing team. You’ll own demand generation campaigns that generate leads, build sales opportunities and support growth across our Accountancy software portfolio.

This hands-on role involves planning, collaboration with Sales, Product Marketing and agencies, and occasional cover for the Marketing Manager. You’ll develop campaigns across email, webinars, events, content and digital channels while measuring impact