Marketing Executive

IRIS; United States; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Remote work

Job summary

IRIS Software Group is seeking an experienced B2B marketer to own demand generation campaigns within our Accountancy marketing team. You will plan, deliver and optimise campaigns across email, webinars, events and digital channels to generate leads and build sales pipeline.

This hands-on role involves collaboration with Sales, Product Marketing and external agencies, with opportunities to cover the Marketing Manager and develop leadership skills.

Qualifications

• Proven experience planning and delivering B2B marketing campaigns.
• Experience generating leads and building sales pipelines.
• Ability to collaborate with Sales, Product Marketing and agencies.
• Strong data-driven mindset and ability to report ROI.
• Experience with SaaS or software markets preferred.

Responsibilities

• Campaign management: Plan and deliver integrated B2B marketing campaigns across email, webinars, events, digital channels, content and thought leadership.
• Demand generation: Develop campaigns that attract potential customers, generate qualified leads and create sales opportunities.
• End-to-end ownership: Manage campaigns from planning and audience targeting through to delivery, reporting and optimisation.
• Stakeholder collaboration: Work with Sales, Product Marketing, internal teams and agencies to coordinate campaigns, agree messaging and meet deadlines.
• Events and webinars: Coordinate marketing events and webinars, including promotion, content, speakers and follow-up activity.
• Performance analysis: Track campaign engagement, leads, conversions, pipeline contribution and ROI, using data to recommend improvements.
• Marketing Manager cover: Step up when required to coordinate priorities, support colleagues, resolve day-to-day issues and maintain campaign delivery.
• Marketing improvement: Explore new approaches, including AI, automation, account-based marketing and changing digital search behaviours.
• Remote working, with occasional opportunities to meet and collaborate in person.
• Campaign ownership, with responsibility for planning, delivering and improving demand generation activity.
• Broader responsibility, including opportunities to cover for the Marketing Manager and develop leadership experience.
• Career development, building your expertise in B2B marketing within a growing international software business.

Skills

B2B marketing

Demand generation

Campaign management

Marketing analytics

SaaS/Software

Stakeholder management

Communication

Job description

Описание:

IRIS Software Group is one of the UK's largest privately held software companies, trusted by 100,000+ businesses, schools and accountancy firms to keep their operations running. Our software pays 1 in 6 UK employees, supports over 12,000 schools, and is relied on by 91 of the top 100 UK accountancy firms. We're a Great Place to Work® certified employer, recognised for our commitment to well-being, inclusion and development - and we're growing fast. At IRIS Software Group, we develop software that helps accountants, businesses and finance professionals save time, work more efficiently and stay compliant. We're looking for an experienced B2B marketer with a proven background in planning and delivering demand generation campaigns to join our Accountancy marketing team. You'll take ownership of campaigns that generate leads, create sales opportunities and support business growth across our Accountancy software portfolio. This is a hands-on role with opportunities to influence marketing activity, work with senior stakeholders and step up to provide cover for the Marketing Manager when required. If you're a Senior Marketing Executive, Campaign Manager, Demand Generation Executive or Marketing Specialist ready for greater ownership and responsibility, we'd love to hear from you. Our Accountancy software helps accountants and finance professionals manage their work, meet regulatory requirements and improve efficiency. You'll create marketing campaigns that help potential customers discover our solutions and encourage existing customers to explore other IRIS products. Your work will directly contribute to generating qualified leads, building sales pipeline and driving business growth. You'll have ownership of your campaigns, visibility of their performance and opportunities to influence how we approach demand generation. You'll join our Accountancy demand marketing team, working closely with colleagues across Marketing, Sales, Product Marketing, Operations and external agencies. You'll manage your own campaigns, contribute ideas and collaborate with others to improve results. You'll also provide cover for the Marketing Manager during periods of absence, helping coordinate team priorities, support colleagues and keep activity on track. The team works remotely across the UK, with occasional travel for meetings and collaboration.

Задачи:

• Campaign management: Plan and deliver integrated B2B marketing campaigns across email, webinars, events, digital channels, content and thought leadership.


• Demand generation: Develop campaigns that attract potential customers, generate qualified leads and create sales opportunities.


• End-to-end ownership: Manage campaigns from planning and audience targeting through to delivery, reporting and optimisation.


• Stakeholder collaboration: Work with Sales, Product Marketing, internal teams and agencies to coordinate campaigns, agree messaging and meet deadlines.


• Events and webinars: Coordinate marketing events and webinars, including promotion, content, speakers and follow-up activity.


• Performance analysis: Track campaign engagement, leads, conversions, pipeline contribution and ROI, using data to recommend improvements.


• Marketing Manager cover: Step up when required to coordinate priorities, support colleagues, resolve day-to-day issues and maintain campaign delivery.


• Marketing improvement: Explore new approaches, including AI, automation, account-based marketing and changing digital search behaviours.


• Remote working, with occasional opportunities to meet and collaborate in person.


• Campaign ownership, with responsibility for planning, delivering and improving demand generation activity.


• Broader responsibility, including opportunities to cover for the Marketing Manager and develop your leadership experience.


• Career development, building your expertise in B2B marketing within a growing international software business.


• Ready to Join IRIS? If you're an experienced B2B marketer who enjoys owning campaigns, delivering measurable results and taking on greater responsibility, we'd love to hear from you.


• Impact: Your work will influence millions globally.


• Growth: Continuous learning and career development opportunities.


• Belonging: A culture that celebrates diversity and empowers every individual.

If you need adjustments during the process, let us know. We're committed to making this opportunity accessible to everyone.

What to expect from our hiring process

Our process is designed to be fair, transparent and straightforward. Stages vary depending on the role - more senior positions may involve additional steps, and some areas include role-specific assessments such as a technical test or case study - but typically you can expect: Application review - we assess your experience and potential Initial call - a short conversation to learn about you and share more about the role Skills assessment - tailored to the position, e.g. case study, coding challenge or portfolio review Final interview - meet the team and explore how you'll make an IMPACT at IRIS We'll always walk you through the specific stages at the start of the process so you can prepare with confidence.

If you need adjustments during the process, let us know, we're committed to making this experience accessible for everyone.

Требования:

We're particularly interested in experienced B2B marketers who can independently manage campaigns, demonstrate results and confidently take on additional responsibility.

• B2B campaign experience: Proven experience planning and delivering marketing campaigns that generate leads and support sales pipeline.


• Demand generation knowledge: Hands-on experience using channels such as email, webinars, events, digital advertising, content or landing pages.


• Campaign ownership: Experience managing campaigns from initial brief through to launch, reporting and improvement.


• Performance reporting: Confidence analysing campaign results, understanding what works and making recommendations using data.


• Stakeholder management: Experience working with Sales, Product Marketing, senior stakeholders and external agencies.


• Organisation and prioritisation: The ability to manage multiple campaigns, competing deadlines and changing priorities.


• Independence and leadership potential: Confidence making decisions, influencing others and stepping up for the Marketing Manager when required.


• Communication and attention to detail: The ability to create clear briefs, review campaign content and communicate effectively.


• Experience in SaaS, software, professional services, financial services or accountancy would be beneficial, but isn't essential.


• Previous line management experience isn't required.


• What matters is your ability to take ownership, coordinate activity and support others when needed.

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