Remote B2B Campaign Lead — Demand Gen

OpenKrill; United States; Remote; USD 70,000 - 100,000; Full time

Benefits offered by this job

Remote working

Job summary

IRIS Software Group is seeking an experienced B2B marketer to join the Accountancy marketing team as a Senior Marketing Executive, Campaign Manager or Demand Generation Specialist. You will own demand generation campaigns to generate leads and support growth across our Accountancy software portfolio.

You’ll work with Sales, Product Marketing and external agencies, manage end-to-end campaigns, measure performance and continuously optimise for impact, with remote-to-hybrid working and visibility

Qualifications

• Experience planning and delivering B2B marketing campaigns that generate leads.
• Hands-on experience with channels such as email, webinars, events, digital advertising, content or landing pages.
• Ability to manage campaigns from brief to launch, reporting and improvement.
• Strong data analysis to inform decisions and measure ROI.
• Ability to work with Sales, Product Marketing and external agencies.

Responsibilities

• Plan and deliver integrated B2B marketing campaigns across email, webinars, events, digital channels, content and thought leadership.
• Develop campaigns that attract potential customers, generate qualified leads and create sales opportunities.
• End-to-end ownership: plan, target audience, deliver, report and optimise campaigns.
• Coordinate messaging and deadlines with Sales, Product Marketing, internal teams and external agencies.
• Coordinate marketing events and webinars, including promotion, content, speakers and follow-up.
• Track campaign engagement, leads, conversions, pipeline contribution and ROI.

Skills

Campaign management

Demand generation

Stakeholder management

Performance reporting

Communication

Leadership potential

Organisational skills

Job description

IRIS Software Group is seeking an experienced B2B marketer to join the Accountancy marketing team as a Senior Marketing Executive, Campaign Manager or Demand Generation Specialist. You will own demand generation campaigns to generate leads and support growth across our Accountancy software portfolio.

You’ll work with Sales, Product Marketing and external agencies, manage end-to-end campaigns, measure performance and continuously optimise for impact, with remote-to-hybrid working and visibility