Remote Audience Strategy Analyst (Data-Driven Growth)

Wnsglobalservices144; United States; Remote; USD 100,000 - 125,000; Full time

Job summary

WNS is seeking an Audience Strategy Analyst to develop data-driven audience frameworks across digital channels. You will lead segmentation, personalization, and customer journeys using first-party data, translating insights into actionable business recommendations.

You will collaborate with Analytics, Marketing, Technology, and other stakeholders, using SQL to extract and validate data, monitor campaigns, run A/B tests, and create dashboards.

Qualifications

• Advanced SQL skills and experience with large datasets.
• Experience leading or supporting audience segmentation and customer journeys.
• Strong experience with first-party customer data.
• Experience with digital marketing campaigns across owned and paid channels.
• Understanding of campaign measurement, reporting, and testing.
• Hands-on knowledge of A/B testing and data interpretation.
• Ability to translate data into business recommendations.
• Experience identifying data gaps and implementing improvements.
• Strong analytical and stakeholder-management skills.
• Excellent written and verbal communication across technical and business teams.

Responsibilities

• Lead and support strategic audience segmentation, personalization, and customer journey initiatives using first-party data.
• Develop audience strategies across owned and paid digital marketing channels to improve campaign effectiveness.
• Use advanced SQL to extract, analyze, validate, and interpret data.
• Perform campaign reporting and analytics including A/B testing and trend analysis.
• Translate analytical findings into clear business narratives and recommendations.
• Partner with technical and business teams to define audience requirements and ensure correct execution.
• Identify data gaps and recommend improvements for data quality across platforms.
• Monitor audience and campaign performance and identify optimization opportunities.
• Collaborate with Analytics, Marketing, Technology, and Operations teams.
• Develop and maintain reporting and dashboards to provide visibility into performance.
• Communicate findings to both technical and non-technical stakeholders.

Skills

Advanced SQL

Large datasets handling

Audience segmentation

Data-driven storytelling

Campaign analytics

A/B testing

Education

Bachelor's degree in Analytics/Marketing/CS

Tools

Snowflake

CDP

Salesforce Marketing Cloud

Adobe Experience Platform

Tableau/Domo

Job description

WNS is seeking an Audience Strategy Analyst to develop data-driven audience frameworks across digital channels. You will lead segmentation, personalization, and customer journeys using first-party data, translating insights into actionable business recommendations.

You will collaborate with Analytics, Marketing, Technology, and other stakeholders, using SQL to extract and validate data, monitor campaigns, run A/B tests, and create dashboards.