Audience Segmentation Consultant (contract)

Elevance Health; Dallas (TX); Remote; USD 83,000 - 138,000; Part time

Job summary

Elevance Health is seeking an Audience Segmentation Consultant on a contract basis to shape data-driven marketing strategies. You will focus on audience design, segmentation, and journey orchestration using data platforms and SQL-driven analysis.

The role emphasizes collaboration with marketing, analytics, product, and technology teams, with remote work in a contractor-friendly setup and a likely extension beyond initial term.

Qualifications

• Requires a BS/BA degree and a minimum of 4 years related experience; or any combination of education and experience which would provide an equivalent background.
• Experience in standard Business Information tools and programming/query languages strongly preferred.
• Bachelor’s degree in marketing, Business, Analytics, Information Systems, Data Science, or related field.
• 5+ years of experience in audience strategy, marketing operations, customer data platforms, CRM, marketing analytics, or related disciplines.
• Hands-on experience with Salesforce Data Cloud or comparable CDP technologies.
• Advanced SQL skills, including querying large datasets, audience creation, validation, and optimization.
• Experience developing customer segmentation strategies and audience frameworks.
• Experience with customer journey mapping, orchestration, and lifecycle marketing programs.
• Strong understanding of customer data management, identity resolution, and audience segmentation best practices.
• Experience working cross-functionally with marketing, analytics, product, and technology teams.
• Strong communication, stakeholder management, and problem-solving skills.

Responsibilities

• Determines how decision support systems will provide the data required to make effective business decisions.
• Performs modeling of information sources and flows.
• May coordinate the activities of a project team and monitors project schedules and costs for own projects.
• Strategic report applications from the Data Warehouse.
• Establishes and maintains excellent knowledge of data warehouse database design, data definitions, system capabilities, programming languages, and data integrity issues.
• Develops and supports complex data warehouse-related applications for business areas requiring design and implementation of database tables.
• The majority of time will be spent programming.
• Conducts training on use of applications developed.

Skills

Audience strategy

Marketing operations

Customer data platforms

CRM

Marketing analytics

Data segmentation

Lifecycle marketing

Cross-functional collaboration

Communication skills

SQL

Education

BS/BA degree in Marketing or related field

Bachelor’s degree in Business/Analytics/IS/Data Science

Tools

Salesforce Data Cloud

Job description

Audience Segmentation Consultant (Contract)

Contract (4 months 23 days)

Published 2 days ago

Salesforce Data Cloud

SQL

HIPPA

Job ID: JP47002

Anticipated Start Date: November 9, 2026

Please note this is the target date and is subject to change. BCForward will send official notice ahead of a confirmed start date.

Elevance Health is a health company dedicated to improving lives and communities – and making healthcare simpler. We are a Fortune 25 company with a longstanding history in the healthcare industry, looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve.

Primary duties may include, but are not limited to:

Determines how decision support systems will provide the data required to make effective business decisions.

Performs modeling of information sources and flows.

May coordinate the activities of a project team and monitors project schedules and costs for own projects.

strategic report applications from the Data Warehouse.

Establishes and maintains excellent knowledge of data warehouse database design, data definitions, system capabilities, programming languages, and data integrity issues.

Develops and supports complex data warehouse-related applications for business areas requiring design and implementation of database tables.

The majority of time will be spent programming.

Conducts training on use of applications developed.

Requirements

Requires a BS/BA degree and a minimum of 4 years related experience; or any combination of education and experience which would provide an equivalent background. PC, spreadsheet, and database skills strongly preferred.

Experience in standard Business Information tools and programming/query languages strongly preferred.

Bachelor’s degree in marketing, Business, Analytics, Information Systems, Data Science, or related field.

5+ years of experience in audience strategy, marketing operations, customer data platforms, CRM, marketing analytics, or related disciplines.

Hands-on experience with Salesforce Data Cloud or comparable Customer Data Platform (CDP) technologies.

Advanced SQL skills, including querying large datasets, audience creation, validation, and optimization.

Experience developing customer segmentation strategies and audience frameworks.

Experience with customer journey mapping, orchestration, and lifecycle marketing programs.

Strong understanding of customer data management, identity resolution, and audience segmentation best practices.

Experience working cross-functionally with marketing, analytics, product, and technology teams.

Strong communication, stakeholder management, and problem-solving skills.

Job Type:

Contract (likely to extend, but won't convert to permanent)

Schedule: Monday - Friday, 8:00 AM - 5:00 PM local timezone

Please note: This is a work from home opportunity that will not require you to be onsite. It is a contract position, likely to be extended but will not convert to a full time permanent role.

Elevance Health operates in a Hybrid Workforce Strategy. Unless specified as primarily virtual by the hiring manager, contractors are required to work at an Elevance Health location at least once per week, and potentially several times per week. Specific requirements and expectations for time onsite will be discussed as part of the hiring process. Candidates must be within a reasonable commute to a PulsePoint location.

BCForward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.

This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at will regardless of the anticipated assignment duration.

Benefits Information

• BCForward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.

The company is fully committed to ensuring equal pay opportunities for equal work regardless of gender, race, or any other category protected by federal, state, and local pay equity laws. This does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.).