Remote Audience Management & Analytics Specialist

Bread Financial Payments; Columbus (OH); Hybrid; USD 63,000 - 101,000; Full time

Job summary

Bread Financial is seeking a Senior Associate - Audience Management to independently create and deliver audience solutions for marketing campaigns and customer communications. You will collaborate with stakeholders to translate requirements into actionable audience management strategies and ensure high-quality execution.

The role emphasizes governance, data accuracy, and continual process improvement across audience management activities.

Qualifications

• Bachelor's degree or equivalent in a quantitative field is preferred.
• Experience with customer audiences, campaign execution, or marketing activation platforms is required.
• Hands-on experience with a CDP such as Adobe Experience Platform, Salesforce, Braze, Hightouch, or similar platforms.

Responsibilities

• Develop audience selections, segments, and activation outputs to support campaigns.
• Collaborate with business and technical stakeholders to translate requirements into audience solutions.
• Analyze results, resolve data and process issues, and suggest improvements.
• Apply governance and QA practices to ensure compliant, accurate execution.

Skills

SAS

SQL

Microsoft Excel

Audience Segmentation

Process Documentation

Business Requirements Gathering

Python

Campaign Execution

Root Cause Analysis

Data Analytics

Data Validation

Adobe Experience Platform (AEP)

Education

Bachelor's Degree in Finance, Statistics, Mathematics, Computer Science, Marketing, Information Systems, Economics, Business, or other quantitative degree or equivalent

Tools

Adobe Experience Platform (AEP)

Salesforce

Braze

Hightouch

CDP platforms

Job description

Bread Financial is seeking a Senior Associate - Audience Management to independently create and deliver audience solutions for marketing campaigns and customer communications. You will collaborate with stakeholders to translate requirements into actionable audience management strategies and ensure high-quality execution.

The role emphasizes governance, data accuracy, and continual process improvement across audience management activities.