Senior Associate - Audience Management

Bread Financial Payments; Columbus (OH); Hybrid; USD 63,000 - 101,000; Full time

Job summary

Bread Financial is seeking a Senior Associate - Audience Management to independently create and deliver audience solutions for marketing campaigns and customer communications. You will collaborate with stakeholders to translate requirements into actionable audience management strategies and ensure high-quality execution.

The role emphasizes governance, data accuracy, and continual process improvement across audience management activities.

Qualifications

• Bachelor's degree or equivalent in a quantitative field is preferred.
• Experience with customer audiences, campaign execution, or marketing activation platforms is required.
• Hands-on experience with a CDP such as Adobe Experience Platform, Salesforce, Braze, Hightouch, or similar platforms.

Responsibilities

• Develop audience selections, segments, and activation outputs to support campaigns.
• Collaborate with business and technical stakeholders to translate requirements into audience solutions.
• Analyze results, resolve data and process issues, and suggest improvements.
• Apply governance and QA practices to ensure compliant, accurate execution.

Skills

SAS

SQL

Microsoft Excel

Audience Segmentation

Process Documentation

Business Requirements Gathering

Python

Campaign Execution

Root Cause Analysis

Data Analytics

Data Validation

Adobe Experience Platform (AEP)

Education

Bachelor's Degree in Finance, Statistics, Mathematics, Computer Science, Marketing, Information Systems, Economics, Business, or other quantitative degree or equivalent

Tools

Adobe Experience Platform (AEP)

Salesforce

Braze

Hightouch

CDP platforms

Job description

Every career journey is personal. That's why we empower you with the tools and support to create your own success story.

Be challenged. Be heard. Be valued. Be you ... be here.

Job Summary

This role is part of the Marketing Services organization, which enables marketing campaigns, customer communications, and customer engagement initiatives through campaign management, audience management, and channel execution. Within Marketing Services, Audience Management is responsible for creating, validating, and activating customer audiences used to deliver those experiences. Working independently, the role applies customer data, audience management, and marketing technology expertise to create and deliver audience solutions aligned to business objectives. The role partners with business and technical stakeholders, resolves execution challenges, and contributes to the continuous improvement of audience management processes, controls, and operational practices.

Essential Job Functions

• Independently create, validate, and deliver audience selections, segments, activation outputs, and execution assets supporting marketing campaigns, customer communications, and business initiatives. - (35%)
• Partner with business and technical stakeholders to understand requirements, evaluate execution feasibility, translate business needs into audience management solutions, and ensure accurate delivery of audience management activities. - (35%)
• Analyze execution results, identify and resolve audience, data, and process-related issues, and recommend improvements that enhance audience performance, execution quality, and operational effectiveness. - (20%)
• Apply established controls, governance practices, and quality assurance procedures to support compliant, accurate, and risk-aware audience management and marketing execution activities. - (10%)

We currently have the ability to offer our Senior Associate - Audience Management position at varying levels. Candidates will be assessed based upon several factors including, but not limited to, education, experience, and skill set.

Senior Associate(A) - Audience Management

Minimum Qualifications

• High School Diploma or GED
• 2-3 years experience supporting marketing campaign execution, marketing operations, data operations, analytics, or related functions with the ability to independently execute work and manage assigned deliverables.
• 2+ years experience working with customer audience, campaign execution, or marketing activation platforms (e.g., CDP, journey or campaign orchestration, CRM), including at least 1+ year of hands-on experience with a customer data platform (CDP) such as Adobe Experience Platform, Salesforce, Braze, Hightouch, or similar platforms.
• 2+ years experience applying analytical and problem solving skills to manage deliverables, follow defined workflows, and support campaign or data-driven initiatives.

Senior Associate(B) - Audience Management

Minimum Qualifications

• High School Diploma or GED
• 3-5 years experience supporting marketing campaign execution, marketing operations, data operations, analytics, or related functions with the ability to independently execute work and manage assigned deliverables.
• 2+ years experience working with customer audience, campaign execution, or marketing activation platforms (e.g., CDP, journey or campaign orchestration, CRM), including at least 1+ year of hands-on experience with a customer data platform (CDP) such as Adobe Experience Platform, Salesforce, Braze, Hightouch, or similar platforms.
• 2+ years experience applying analytical and problem solving skills to manage deliverables, follow defined workflows, and support campaign or data-driven initiatives.

Preferred Qualifications

• Bachelor's Degree in Finance, Statistics, Mathematics, Computer Science, Marketing, Information Systems, Economics, Business, or other quantitative degree or equivalent, relevant work experience
• 1+ years experience in Financial Services or a highly regulated industry.
• 1+ years experience leading or coordinating projects, workstreams, or initiatives, including managing timelines, dependencies, and stakeholder communication.
• Experience or exposure to data analysis or programming tools such as SQL, Python, R, SAS, or similar technologies through coursework, certifications, internships, or work experience.

Skills

• SAS
• Structured Query Language (SQL)
• Microsoft Excel
• Audience Segmentation
• Process Documentation
• Business Requirements Gathering
• Python (Programming Language)
• Campaign Execution
• Root Cause Analysis (RCA)
• Data Analytics
• Data Validation
• Adobe Experience Platform (AEP)

Reports To: Associate Manager and above

Direct Reports: 0

Work Environment

• Normal office environment. (Remote or Hybrid), 3 to 4 days per month are required in office if within 60 miles of a posted Bread Financial location.

Travel

• Ability to travel up to 5% quarterly

Physical and Mental Requirements

To perform this job successfully, an individual must be able to perform each essential job function satisfactorily and meet the physical, mental and work environment requirements. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions, absent undue hardship.

• Communicate/Hearing
• Communicate/Talking
• Stationary Position/Seated
• Typing/Writing
• Maintain focus in high pressure or fast-paced work environment

Other Duties

This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.

Salary Range (unless otherwise noted below):

$63,200.00 - $101,100.00

Full Salary Range for position:

California: $72,700.00 - $126,400.00 Colorado: $63,200.00 - $111,200.00 New York: $69,500.00 - $126,400.00 Washington: $69,500.00 - $116,300.00 Maryland: $69,500.00 - $111,200.00 Washington DC: $72,700.00 - $116,300.00 Illinois: $63,200.00 - $111,200.00 New Jersey: $72,700.00 - $116,300.00 Vermont: $63,200.00 - $101,100.00 Ohio: $63,200.00 - $101,100.00 Maine: $63,200.00 - $101,100.00 Connecticut: $69,500.00 - $111,200.00 Virginia: $63,200.00 - $101,100.00

The actual base pay within this range may be dependent upon many factors, which may include, but are not limited to, work location, education, experience, and skills.

You must be work authorized in the United States on a full time basis without the need for any sponsorship now or in the future from any employer or organization. The Company cannot offer employment to F-1 (student) visa holders.

Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26. New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period). Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period. Hired associates can immediately enroll in Bread Financial's 401(k) plan.

All associates receive 11 paid holidays. Associates have discretion in managing their time away from work through the Flexible Time Off (FTO) program and may need to notify and receive approval from their manager prior to taking the time off. Associates (except those located in Illinois) receive 80 hours of Paid Sick and Safe Time ("PSST") upon hire and at the beginning of each subsequent calendar year. Illinois associates receive 40 hours of Illinois PSST upon hire and at the beginning of each subsequent calendar year and 40 hours of Illinois Paid Leave upon hire and at the beginning of each subsequent calendar year. Illinois Paid Leave must be used before associates in Illinois will be approved to take FTO.

Hired associates will be able to elect the purchase company stock during offering periods in June and December. You will be eligible for an annual incentive bonus based on individual and company performance.

About Bread Financial®

At Bread Financial, you'll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture. We've been consistently recognized as a best place to work nationally and in many markets and we're proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled-both personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.

• Bread Financial offers competitive pay, a comprehensive selection of benefit options including 401(k).
• The Company is an Equal Opportunity Employer.
• Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for the Company.
• The Company participates in E-Verify.
• The Company will consider for employment all qualified applicants, including those with a criminal history, in a manner consistent with the requirements of all applicable federal, state, and local laws, including the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act. Applicants with criminal histories are encouraged to apply.
• The Company complies with the Americans with Disabilities Act (ADA), as amended, and all applicable state/local laws. The Company will provide accommodations to applicants needing accommodations to complete the application process. Applicants with disabilities may contact the Company to request and arrange for accommodations. If you need assistance to accommodate a disability, you may request an accommodation at any time. Please contact the Recruiting Team at [e-mail] .

Job Family:

Marketing

Job Type:

Regular