Remote Associate Director, Social Media Creative

UnitedHealth Group; Eden Prairie (MN); Remote; USD 113,000 - 193,000; Full time

Job summary

UnitedHealth Group seeks a senior social media leader to drive social-first creative strategies that strengthen brand reputation and engagement across platforms. You will advise executives, guide content development, and oversee video, copy, and multi-format storytelling while ensuring accessibility and compliance.

You will manage cross-functional teams, translate business priorities into compelling briefs, and help sustain innovative, data-driven content programs that align with enterprise

Qualifications

• 8+ years of experience in social media, content strategy, creative development, or related fields.
• Leading creative content development across multiple social platforms.
• Strong portfolio of social-first storytelling and high-performing content.
• Expertise across LinkedIn, Instagram, Facebook, YouTube, TikTok, and emerging platforms.
• Experience creating video concepts, briefs, and multi-format content strategies.
• Copywriting, storytelling, and editorial planning skills.
• Ability to work with executive stakeholders and cross-functional teams.
• Excellent project management and organizational abilities.

Responsibilities

• Lead social-first creative leadership for enterprise channels.
• Champion storytelling and transform complex initiatives into engaging content.
• Develop concepts, campaigns, and always-on programs across platforms.
• Provide direction for video, motion, photography, copywriting, and formats.
• Translate priorities into compelling briefs and recommendations.
• Ensure content meets brand, accessibility, and healthcare compliance.
• Build integrated content strategies aligned with enterprise priorities.
• Leverage insights and trends to inform content development.
• Establish governance for social-first content creation.
• Partner with teams to ensure timely delivery of content calendars.
• Lead video content across LinkedIn, IG, Facebook, YouTube, TikTok.
• Guide storyboarding, scripting, filming, editing, and optimization.
• Collaborate with agencies to produce high-quality content.
• Experiment with creator collaborations and employee-generated content.
• Use analytics to refine strategies and optimize outcomes.
• Mentor content creators and agency partners.
• Foster creativity, collaboration, and continuous learning.

Skills

8+ years experience

Social platforms leadership

Content strategy

Video concepts

Copywriting/storytelling

Executive stakeholder collaboration

Project management

Analytics & optimization

Job description

UnitedHealth Group seeks a senior social media leader to drive social-first creative strategies that strengthen brand reputation and engagement across platforms. You will advise executives, guide content development, and oversee video, copy, and multi-format storytelling while ensuring accessibility and compliance.

You will manage cross-functional teams, translate business priorities into compelling briefs, and help sustain innovative, data-driven content programs that align with enterprise