Remote Associate Director - Paid Search & Social

Mile Marker; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Mile Marker is seeking an Associate Director, Biddable to spearhead paid advertising campaigns across Google Ads, Facebook Ads, and retail media networks. This remote/hybrid role is based in New York City, with a focus on strategic planning, budget allocation, keyword research, and performance optimization.

You will guide campaign strategy, manage bid frameworks, and mentor a team of biddable media managers while delivering measurable client results in a fast-paced agency setting.

Qualifications

• 6-9 years of overall experience.
• 2 years experience at a hands-on agency.
• 3 years managing & mentoring Biddable teams.
• Deep understanding of Google Ads, Facebook Ads Manager, LinkedIn Ads, and other major biddable platforms.

Responsibilities

• Develop tailored biddable media strategies with clients.
• Build and optimize paid search campaigns on Google Ads and Microsoft Ads.
• Create and optimize paid social campaigns on Facebook, Instagram, LinkedIn, TikTok, and similar platforms.
• Develop and optimize product centric campaigns on retail media networks such as Walmart Connect and Instacart.
• Set bids, budgets, and campaign structures based on data analysis and performance insights.
• Develop compelling ad copy and creative assets.
• Monitor campaign performance metrics and adjust bids, targeting, and creatives.
• Implement A/B testing to improve variations and performance.
• Conduct conversion incrementality tests to determine channel mix.

Skills

Data-driven decisions

Team leadership

Campaign optimization

Budget planning

Analytical mindset

Communication with clients

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Microsoft Ads

Job description

Mile Marker is seeking an Associate Director, Biddable to spearhead paid advertising campaigns across Google Ads, Facebook Ads, and retail media networks. This remote/hybrid role is based in New York City, with a focus on strategic planning, budget allocation, keyword research, and performance optimization.

You will guide campaign strategy, manage bid frameworks, and mentor a team of biddable media managers while delivering measurable client results in a fast-paced agency setting.