Supervisor, Paid Search & Social

Mile Marker; New York (NY); Hybrid; USD 75,000 - 90,000; Full time

Job summary

Mile Marker is seeking a Supervisor, Paid Search & Social (Biddable) to lead and optimize paid search and paid social campaigns for multiple clients. You will manage strategy, budgeting, testing and reporting across Google Ads, Meta and other platforms.

The role requires at least 4 years of experience in performance media, strong analytics, and the ability to mentor a small team in a fast-paced agency environment. Hybrid work model with NYC/SF offices preferred.

Qualifications

• 4+ years in paid search and paid social.
• Direct-to-consumer or conversion-based campaigns experience.
• Ability to mentor junior team members.
• Strong analytical skills and data-driven mindset.
• Proficient with Google Ads, Meta Ads Manager and GA.

Responsibilities

• Lead strategy and optimization of paid search and paid social campaigns.
• Hands-on campaign execution on Google Ads, Meta, TikTok and similar platforms.
• Forecasting, media planning, and budget management across channels.
• Set up campaign structure, budgets, and bidding strategies.
• Identify testing opportunities and innovative ad products.
• Develop performance decks and communicate results to clients.
• Mentor and manage a small team of media planners/managers.

Skills

Paid search

Paid social

Team leadership

Analytics

Google Ads

Meta Ads Manager

Google Analytics

Tools

Google Tag Manager

Looker Studio

Supermetrics

Job description

About Mile Marker

We are a modern omnichannel agency uniquely connecting data, creative and media to accelerate results for growth marketers. Mile Marker is an agency where content fuels performance, media drives outcomes, and data underpins an engine that eliminates the gaps that slow down enterprise growth marketers. This unified growth engine feeds a learning system within Relay, our open-powered marketing stack, ensuring every impression, message and experience is built for a business outcome. Mile Marker’s client roster includes FreshPet, DoorDash, Spectrum, Webster Bank, TrueGreen, HelloFresh and Harry’s, among others.

About Mile Marker

We are a modern omnichannel agency uniquely connecting data, creative and media to accelerate results for growth marketers. Mile Marker is an agency where content fuels performance, media drives outcomes, and data underpins an engine that eliminates the gaps that slow down enterprise growth marketers. This unified growth engine feeds a learning system within Relay, our open-powered marketing stack, ensuring every impression, message and experience is built for a business outcome. Mile Marker’s client roster includes FreshPet, DoorDash, Spectrum, Webster Bank, TrueGreen, HelloFresh and Harry’s, among others.

We are a team of strategists, media experts, creatives, innovators and analysts. Over 100 Milers (our humans) strong with hybrid-offices in New York City and San Francisco.

For more information, go to www.milemarkeragency.com.

About The Role

Supervisor, Paid Search & Social (Biddable) is responsible for developing, executing, and optimizing paid advertising campaigns across various digital platforms like Google Ads, Facebook Ads, and other bidding-based networks (retail media networks such as Walmart Connect and Instacart), focusing on strategic planning, budget allocation, keyword research, ad creative optimization, and performance analysis to achieve client marketing goals, essentially managing all aspects of "biddable media" through Self-Serve platforms.

Key Responsibilities

Campaign Strategy

• Lead the strategy, execution, and optimization of paid search and paid social campaigns for multiple clients across various industries.
• Collaborate with internal teams (creative, content, strategy) to ensure alignment of Campaign strategy, campaign goals, messaging, and performance.

Campaign Implementation

• Provide hands-on campaign execution, management and oversight on platforms like Google Ads, Meta Ads Manager, TikTok and similar platforms.
• Contribute to campaign forecasting, media planning, and budget management across channels.
• Setting up campaign structure, budgets, bidding strategies across platforms
• Identifying, proposing, and executing testing opportunities across platforms
• Stay up to date with platform changes, trends, and emerging tools, bringing forward innovative strategies and testing new ad products.

Performance Optimization and Reporting

• Experience in monitoring front end as well as key performance metrics such as Conversions, Cost per Acquisition (CAC), Return on Ad Spend (ROAS)
• Strong focus on performance and optimization, reviewing accounts with the team regularly to ensure budget pacing and performance is on par.
• Analyze performance data to extract actionable insights and optimization opportunities.

Communication and Managerial Capabilities

• Ability to develop performance decks and clearly communicate performance trends and opportunities to internal and external clients on weekly/bi-weekly or monthly cadence.
• Mentor and manage a small team of Media planners or Managers providing strategic direction, support, and feedback.
• Ensure high standards of execution and performance across all client accounts under your supervision.

Required Qualifications

• Minimum of 4 years of experience managing paid search and paid social campaigns with strong platform-level knowledge.
• Strong experience managing Direct to consumer or conversion-based media campaigns while having a good understanding of awareness-based campaign strategies.
• Proven ability to lead, mentor, or manage junior team members.
• Exceptional analytical skills — you instinctively dig into campaign data to understand what’s working and why.
• Advanced experience with Google Ads, Meta Ads Manager, and Google Analytics.
• Effective communication and client-facing skills with experience presenting results and strategies.
• Experience managing budgets and media planning across multiple accounts.
• The ability to thrive in a fast-paced, agency environment and juggle multiple priorities.

Preferred (Nice To Have)

• Retail or eCommerce platform experience (e.g., Walmart connect, Amazon ads, Shopify, WooCommerce, Magento).
• Familiarity with tools like Google Tag Manager, Looker Studio, Supermetrics.
• Google Ads and/or Meta certifications.

The Pay Range For This Role Is

$75,000 - $90,000 per year (Hybrid)