Remote Associate Director, Direct Media Strategy

Wpromote; Oregon; Remote; USD 90,000 - 115,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

401(k) matching

Medical, Dental, Vision, Life

Job summary

Wpromote seeks an Associate Media Director to lead a team in media planning and activation across traditional and digital direct publisher media, including Linear, OOH, and Audio. You’ll be the day-to-day client lead, guiding strategy and measurement, while driving innovation and mentoring others.

The role offers remote-first flexibility in the US, a strong benefits package, and a focus on work-life balance as the agency expands its direct and programmatic capabilities.

Qualifications

• 5+ years of directly related experience and full-funnel marketing experience preferred.
• Expert knowledge of the digital media landscape across display, video, social and content.
• Strong experience in planning large-scale publisher direct programs, including briefs, partners, RFPs, negotiations, and presenting recommendations.
• Proven ability to multitask, manage multiple projects, and deliver high-quality work under deadlines.
• Proven experience training and developing others.

Responsibilities

• Lead planning of always-on, seasonal, and ad hoc campaigns across direct partner media.
• Develop understanding of the client’s business, objectives, and KPIs.
• Collaborate with integrated media strategy leads to ensure Direct media ladders to overarching strategy.
• Lead the RFP process from start to finish, delivering final recommendations to clients.
• Increase operational efficiencies within planning, activation, reporting, and Ad Ops.
• Negotiate program inclusions, rates, and terms with partners and upskill the team.
• Identify opportunities to expand partnerships and drive cost efficiencies.
• Bring new opportunities across publisher, data, and measurement partnerships to drive innovation.
• Lead adoption of advanced measurement techniques across partners.
• Partner with Programmatic leads for holistic Display/Video strategy.

Skills

Direct media planning

RFP management

Team leadership

Programmatic knowledge

Negotiation

Measurement analytics

Job description

Wpromote seeks an Associate Media Director to lead a team in media planning and activation across traditional and digital direct publisher media, including Linear, OOH, and Audio. You’ll be the day-to-day client lead, guiding strategy and measurement, while driving innovation and mentoring others.

The role offers remote-first flexibility in the US, a strong benefits package, and a focus on work-life balance as the agency expands its direct and programmatic capabilities.