Remote Assistant Director: Digital Recruitment & Community

VERMONT COLLEGE OF FINE ARTS INC; Montpelier (VT); Hybrid; USD 70,000 - 100,000; Full time

Job summary

Vermont College of Fine Arts Inc. is seeking an Assistant Director of Digital Recruitment & Community Engagement to lead digital recruitment strategies for graduate, online, and hybrid programs.

You will build online communities, manage paid campaigns, and oversee storytelling across social media and email campaigns. You will collaborate with faculty, external vendors, and leadership to measure engagement metrics and expand marketing reach, while supporting virtual programming and residency

Qualifications

• Bachelor's degree or comparable professional experience.
• Experience in digital communications, recruitment, marketing, higher education, media, or related fields.
• Strong social media, digital engagement, and storytelling skills.
• Experience with CRM systems and digital communication platforms preferred.
• Excellent written, verbal, and organizational skills.
• Ability to work collaboratively across departments and teams.
• Interest in arts education and creative communities preferred.

Responsibilities

• Lead recruitment engagement strategies across digital platforms and online communities.
• Develop and execute digital recruitment campaigns supporting graduate, online, and hybrid offerings.
• Manage prospective student engagement initiatives across social media and digital communication platforms.
• Support audience growth and lead generation initiatives targeting diverse student populations and learning communities.
• Manage day-to-day execution of paid digital advertising campaigns, including creative approval, performance monitoring, and budget pacing, in coordination with the CEMO.
• Collaborate with faculty, students, alumx, and staff to develop recruitment-focused storytelling initiatives.
• Support creation and distribution of short-form video, livestream content, webinars, digital campaigns, and online engagement materials.
• Coordinate audience engagement content across multiple digital channels.
• Own all Inquiry-to-Applicant messaging
• Serve as the ongoing personal counselor for an assigned portfolio of prospective students.
• Coordinate virtual and in-person recruitment events including information online information sessions and prospective student experiences at residency, webinars, livestreams, online portfolio reviews for all programs, and digital engagement experiences.
• Support development of online student engagement and community-building initiatives.
• Assist with communication and outreach efforts involving students, alumnx, faculty, and prospective students.
• Utilize CRM systems and related technologies to support prospective student engagement campaigns.
• Support implementation and management of AI-assisted communication tools and automated engagement workflows supporting broad-audience and community engagement.
• Coordinate digital communication initiatives supporting recruitment and audience engagement goals.

Skills

Digital recruitment

Social media

Storytelling

CRM usage

Communication

Collaboration

Education

Bachelor's degree or equivalent

Tools

CRM software

Email marketing platforms

Job description

Vermont College of Fine Arts Inc. is seeking an Assistant Director of Digital Recruitment & Community Engagement to lead digital recruitment strategies for graduate, online, and hybrid programs.

You will build online communities, manage paid campaigns, and oversee storytelling across social media and email campaigns. You will collaborate with faculty, external vendors, and leadership to measure engagement metrics and expand marketing reach, while supporting virtual programming and residency