Remote Area Brand Manager - Luxury Retail Growth

BoF Careers; San Francisco (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Ralph Lauren Corporation is seeking an Area Brand Manager for a remote role covering stores within a defined geographic area. The role focuses on developing relationships with key wholesale partners to execute company strategies and ensure FOB coverage across multiple stores.

The ideal candidate will drive retail performance, train staff, and ensure merchandising and floor execution align with RL strategies, collaborating with Sales, Planning and Retail Development leadership.

Qualifications

• Develop influential relationships with wholesale partners to execute company strategies.
• Drive retail performance through disciplined business management and selling seminars.
• Coach store teams to improve selling and in-store execution.

Responsibilities

• Understand the state of the business including volume, best sellers, and in-season trends.
• Send bi-weekly business recaps covering sales trends, programs, and margins.
• Review business with Store Management, RL Sales and planning teams to identify opportunities.
• Walk stores weekly to ensure merchandising and floor plan execution per guidelines.
• Lead training and coaching to elevate Selling Specialist performance.

Skills

Wholesale relationships

Retail leadership

Business acumen

Self-starter

Basic computer skills

Ability to lift 50 lbs

Job description

Ralph Lauren Corporation is seeking an Area Brand Manager for a remote role covering stores within a defined geographic area. The role focuses on developing relationships with key wholesale partners to execute company strategies and ensure FOB coverage across multiple stores.

The ideal candidate will drive retail performance, train staff, and ensure merchandising and floor execution align with RL strategies, collaborating with Sales, Planning and Retail Development leadership.