Remote AI Product Marketing & SharePoint Strategist

UnitedHealth Group; Eden Prairie (MN); Remote; USD 92,000 - 164,000; Full time

Benefits offered by this job

Comprehensive benefits package

Equity stock purchase plan

401k contribution

Incentive and recognition programs

Job summary

UnitedHealth Group is seeking a strategic Marketing Product Specialist to lead digital product communication initiatives and governance across SharePoint and collaboration platforms. The role focuses on advancing AI tool adoption, driving engagement, and delivering user-centric digital experiences across enterprise tools such as Viva Engage and Microsoft Teams.

You will support planning, execution, and measurement of campaigns, while collaborating with product managers, engineers, and

Qualifications

• 5+ years of experience developing and executing digital product communication and marketing strategies aligned with user experience, adoption, and software product improvements/updates.
• 5+ years of experience designing, developing, administering, and managing SharePoint sites and content, implementing strategies that leverage enterprise communication and engagement platforms (e.g., Viva Engage, Microsoft Teams)
• 3+ years of experience managing content governance standards, information architecture, taxonomy, metadata, and site navigation across collaboration platforms

Responsibilities

• Use enterprise-approved AI tools to streamline workflows, automate tasks, and drive continuous improvement across digital product marketing initiatives
• Evaluate emerging trends to inform solution design, digital platform optimizations, and strategic product marketing innovations
• Develop and execute comprehensive product marketing strategies and digital communication campaigns that build awareness, understanding, adoption, and ongoing engagement for AI tools
• Translate product features, improvements, and value propositions into clear, audience-appropriate positioning and messaging
• Conduct audience and persona analysis to identify user needs, behaviors, and pain points, tailoring communications and digital experiences accordingly
• Create, publish, and maintain high-quality product content across SharePoint, Viva Engage, Microsoft Teams, and other enterprise digital platforms
• Optimize digital user experience, site navigation, searchability, information architecture, taxonomy, and metadata to improve product discovery
• Monitor tool telemetry, participation metrics, surveys, and user feedback to evaluate campaign effectiveness and refine adoption strategies
• Collaborate with product managers, engineers, communications teams, vendors, and business leaders to align marketing with product priorities, while managing work intake and progress using Teams Planner
• Plan change communications for new AI products, features, enhancements, and software updates, utilizing employee communities and digital channels to foster peer learning

Skills

Digital product marketing

SharePoint administration

Content governance

User experience alignment

Tools

SharePoint

Viva Engage

Microsoft Teams

Power Automate

M365 Copilot

Job description

UnitedHealth Group is seeking a strategic Marketing Product Specialist to lead digital product communication initiatives and governance across SharePoint and collaboration platforms. The role focuses on advancing AI tool adoption, driving engagement, and delivering user-centric digital experiences across enterprise tools such as Viva Engage and Microsoft Teams.

You will support planning, execution, and measurement of campaigns, while collaborating with product managers, engineers, and