Remote AI Product Marketing & SharePoint Lead

UnitedHealth Group; United States; Remote; USD 92,000 - 164,000; Full time

Job summary

UnitedHealth Group seeks a seasoned digital product marketing leader to drive AI tool adoption across enterprise platforms. You will craft strategy, content, and campaigns on SharePoint, Viva Engage, and Teams, prioritizing user experience, governance, and analytics. Telecommute option within the U.S.

supports flexible collaboration. You will collaborate with product teams, vendors, and business leaders to align marketing with product priorities while guiding change communications for new AI

Qualifications

• 5+ years of experience developing and executing digital product communication and marketing strategies aligned with user experience, adoption, and software product improvements/updates.
• 5+ years of experience designing, developing, administering, and managing SharePoint sites and content, implementing strategies that leverage enterprise communication and engagement platforms (e.g., Viva Engage, Microsoft Teams)
• 3+ years of experience managing content governance standards, information architecture, taxonomy, metadata, and site navigation across collaboration platforms.

Responsibilities

• Use enterprise-approved AI tools to streamline workflows, automate tasks, and drive continuous improvement across digital product marketing initiatives
• Evaluate emerging trends to inform solution design, digital platform optimizations, and strategic product marketing innovations
• Develop and execute comprehensive product marketing strategies and digital communication campaigns that build awareness, understanding, adoption, and ongoing engagement for AI tools
• Translate product features, improvements, and value propositions into clear, audience-appropriate positioning and messaging
• Conduct audience and persona analysis to identify user needs, behaviors, and pain points, tailoring communications and digital experiences accordingly
• Create, publish, and maintain high-quality product content - including presentations, announcements, FAQs, success stories, learning resources, and product guidance - across SharePoint, Viva Engage, Microsoft Teams, and other enterprise digital platforms
• Optimize digital user experience, site navigation, searchability, information architecture, taxonomy, and metadata to improve overall product discovery
• Monitor tool telemetry, participation metrics, surveys, and user feedback to evaluate campaign effectiveness, gather customer/market insights, and refine adoption strategies
• Collaborate with product managers, engineers, communications teams, vendors, and business leaders to align marketing with product priorities, while managing work intake and progress using tools such as Teams Planner
• Plan change communications for new AI products, features, enhancements, and software updates, actively utilizing employee communities and digital channels to answer questions and foster peer learning

Skills

Digital product marketing

SharePoint

Content governance

Tools

SharePoint

Viva Engage

Microsoft Teams

Power Automate

M365 Copilot

Job description

UnitedHealth Group seeks a seasoned digital product marketing leader to drive AI tool adoption across enterprise platforms. You will craft strategy, content, and campaigns on SharePoint, Viva Engage, and Teams, prioritizing user experience, governance, and analytics. Telecommute option within the U.S.

supports flexible collaboration. You will collaborate with product teams, vendors, and business leaders to align marketing with product priorities while guiding change communications for new AI