Remote: AI-Driven Marketing Operations Leader

JPW Industries; La Vergne (TN); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive pay + annual bonuses

Comprehensive benefits from day 1 (med

Retirement plans & employer 401(k) / 2

Generous PTO + paid holidays

Career development & learning

Team member appreciation events

Culture of integrity, teamwork & inov

Job summary

JPW Industries is seeking an AI Content & Marketing Operations Manager to lead the design and operation of AI-assisted content systems across multiple brands. You will drive governance, workflow design, and content quality while partnering with Brand, Digital, and IT to ensure scalable marketing operations.

The role emphasizes turning emerging AI technology into practical, scalable marketing processes, improving velocity and consistency while upholding brand integrity and governance standards.

Qualifications

• 5+ years of experience in marketing operations, digital content systems, or marketing technology.
• Hands on experience with AI assisted content tools and workflow design.
• Strong understanding of structured content frameworks and content lifecycle management.
• Experience managing or administering a Digital Asset Management system.
• Demonstrated ability to design scalable processes and operational systems.
• Solid understanding of SEO fundamentals at the execution levels.
• Strong working knowledge of metadata, taxonomy, and structured data.
• Proven ability to influence across functional stakeholders across Marketing and IT.
• Experience supporting multiple brands or complex product portfolios preferred.

Responsibilities

• Design and operate AI assisted content production systems for product pages, category pages, blogs, marketplace listings, promotions and campaigns.
• Translate brand positioning into structured AI prompt frameworks reflecting tone, persona, and messaging priorities.
• Continuously refine AI workflows based on feedback, performance data, and evolving marketing strategy.
• Reduce manual effort, revision cycles, and content production bottlenecks.
• Ensure AI generated content aligns with brand voice, SEO standards, and quality expectations.
• Develop governance frameworks, review processes, and quality control standards for AI outputs.
• Own and optimize the Digital Asset Management platform, Bynder, including metadata, taxonomy, tagging, and lifecycle governance.
• Improve asset discoverability and drive DAM adoption as the single source of truth.
• Map and improve end to end digital content workflows across Marketing.
• Identify automation opportunities and streamline marketing operations.
• Create SOPs and scalable documentation to support operational consistency.
• Track and report on KPIs including production velocity, revision rates, and system adoption.
• Partner cross functionally with Brand, Digital, and IT teams to ensure alignment within enterprise AI and technology governance framework.

Job description

JPW Industries is seeking an AI Content & Marketing Operations Manager to lead the design and operation of AI-assisted content systems across multiple brands. You will drive governance, workflow design, and content quality while partnering with Brand, Digital, and IT to ensure scalable marketing operations.

The role emphasizes turning emerging AI technology into practical, scalable marketing processes, improving velocity and consistency while upholding brand integrity and governance standards.