Remote AI-Driven Marketing Automation Lead

EBSCO Information Services, Inc.; Montgomery (AL); On-site; USD 110,000 - 158,000; Full time

Benefits offered by this job

Medical, Dental, Vision, Life and Dis·

Retirement Savings Plan

Paid Parental Leave

Holidays and PTO

Mentoring program

Job summary

EBSCO Information Services is seeking a Sr. Marketing Automation Specialist — Digital Experience to shape AI-enabled journeys that connect website engagement with HubSpot-driven marketing interactions.

You will design automation, personalize experiences, and optimize lead activity across the buyer’s journey. Lead complex HubSpot workflows, nurture programs, and data standards while collaborating with Marketing, Web, Content and Marketing Operations.

Qualifications

• 7+ years of experience in Marketing Operations or Marketing Automation.
• 2+ years hands-on with HubSpot Marketing Hub.
• Experience designing and managing complex HubSpot workflows and nurture programs.
• Experience with digital advertising platforms that drive traffic to digital marketing experiences.
• Strong analytical, troubleshooting, and documentation skills.

Responsibilities

• Design and implement AI-enabled journeys across the website and HubSpot using workflows, forms, email, segmentation, personalization, and behavioral triggers.
• Map customer journeys and build nurture programs that move prospects from anonymous visitors to known contacts and qualified engagement.
• Identify next-best actions based on prospect behavior and coordinate experiences across marketing touchpoints.
• Own the operational connection between the website and HubSpot, ensuring data is captured accurately.
• Establish standards for website-to-HubSpot tracking and data collection so engagement can support segmentation, automation and lead nurturing.
• Serve as a subject-matter expert for HubSpot automation, including emerging AI capabilities.
• Help define high-value digital engagement and partner with the team to determine which behaviors should contribute to lead scoring and qualification.
• Maintain QA and documentation for major automations - including dependencies, triggers, and business rules.

Skills

Marketing Automation

HubSpot Marketing Hub

Workflow design

Digital analytics

Lead nurturing

Tools

HubSpot

CRM integrations

Job description

EBSCO Information Services is seeking a Sr. Marketing Automation Specialist — Digital Experience to shape AI-enabled journeys that connect website engagement with HubSpot-driven marketing interactions.

You will design automation, personalize experiences, and optimize lead activity across the buyer’s journey. Lead complex HubSpot workflows, nurture programs, and data standards while collaborating with Marketing, Web, Content and Marketing Operations.