Remote AI-Driven Brand & Content Strategy Lead

DWYER INSTRUMENTS, LLC; United States; Remote; USD 130,000 - 190,000; Full time

Job summary

DWYER INSTRUMENTS, LLC is seeking a Senior Manager Brand and Content Strategy to lead brand architecture and external storytelling. You will shape corporate messaging and oversee content across channels, aligning with senior leadership and the Director, Corporate Marketing.

This remote-friendly role emphasizes speed, scale, and measurable impact through modern AI-enabled workflows. You will collaborate with Corporate Communications, Investor Relations, and Marketing teams to drive

Qualifications

• Significant, demonstrable experience in driving brand strategy, content marketing, corporate marketing, corporate communications, or related disciplines in a B2B environment.
• Proven experience developing and managing corporate brands within growth-stage, global, or enterprise organizations.
• Demonstrated success building content strategies and external engagement programs that support business objectives.
• Experience effectively partnering with senior executives and cross-functional stakeholders.
• Strong understanding of corporate messaging, reputation management, and stakeholder communications.
• Exceptional writing, storytelling, and editorial leadership skills.
• Experience supporting organizations through major corporate milestones and business transformation initiatives.
• Experience managing agencies, creative vendors, and distributed teams.
• Hands-on experience using AI-enabled tools and automation to scale content or brand programs, and a track record of driving that adoption within a team.

Responsibilities

• Own and evolve the company's brand architecture, positioning, and identity system.
• Develop and maintain brand standards, governance frameworks, templates, and brand enablement across the organization.
• Ensure consistent application of brand identity, messaging, and visual standards across all external touchpoints.
• Act as the steward of the corporate brand, driving alignment across functions, regions, and business units.
• Develop and execute the company's external content strategy across owned, earned, and shared channels, supporting corporate narrative and priorities set by the Director, Corporate Marketing.
• Translate corporate messaging frameworks into narrative platforms and strategic storytelling themes for brand and content programs.
• Create compelling content that strengthens brand awareness, market differentiation, and stakeholder engagement, and drive continuous improvement in channel effectiveness and engagement.
• Establish content governance, editorial planning, and performance measurement frameworks, and identify opportunities to elevate executive and corporate narratives through integrated content programs.

Job description

DWYER INSTRUMENTS, LLC is seeking a Senior Manager Brand and Content Strategy to lead brand architecture and external storytelling. You will shape corporate messaging and oversee content across channels, aligning with senior leadership and the Director, Corporate Marketing.

This remote-friendly role emphasizes speed, scale, and measurable impact through modern AI-enabled workflows. You will collaborate with Corporate Communications, Investor Relations, and Marketing teams to drive