Regional Zone Retail Marketing Leader

Subaru of America; Atlanta (GA); On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental, Vision Plans

Pension, Profit Sharing, 401K Match

15 Vacation days, 9 Holidays, 5 Sick/5

Job summary

Subaru of America seeks a Zone Marketing leader to implement the Subaru brand strategy across a regional network. You will guide District Sales Managers and Zone retailers to increase demand and meet sales targets, balancing marketing support with sales operations responsibilities.

Responsibilities include managing budgets for incentives, media, and promotions; coordinating with national partners and retailers to activate Love Promise and related programs, and ensuring alignment of messaging and

Qualifications

• 4-year college degree required.
• 6–8 years of relevant experience.
• Experience in marketing or retail initiatives preferred.

Responsibilities

• Lead Zone-level implementation of Subaru brand strategy and retailer marketing.
• Coordinate and drive enrollment in Subaru Marketing programs across the zone.
• Guide District Sales Managers and Zone retailers on marketing and sales targets.
• Manage zone budgets for RDF incentives, media spend, promotions, and selling expenses; communicate programs and challenges.

Skills

Retail marketing

Strategic communication

Budget management

Leadership

Travel readiness

Education

Bachelor's degree (BA/BS)

Job description

Subaru of America seeks a Zone Marketing leader to implement the Subaru brand strategy across a regional network. You will guide District Sales Managers and Zone retailers to increase demand and meet sales targets, balancing marketing support with sales operations responsibilities.

Responsibilities include managing budgets for incentives, media, and promotions; coordinating with national partners and retailers to activate Love Promise and related programs, and ensuring alignment of messaging and