Marketing Manager

Subaru Distributors Corp.; Orangeburg (NY); On-site; USD 125,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401k with company matching

Paid time off

Professional development

Vehicle/parts discounts

Job summary

Subaru Distributors Corp. (SDC) in Orangeburg, NY seeks a Marketing Manager to oversee traditional, digital, and experiential marketing across retailers and the region.

You will balance strategic planning with hands-on execution, coordinating with vendors and retailer teams to deliver Subaru brand campaigns. The role requires a proactive, resourceful marketer capable of handling multiple priorities and delivering measurable results with strong communication and data reporting skills.

Qualifications

• Effective communication skills in both written and spoken word.
• Strong knowledge of modern marketing, including digital advertising, website optimization, search strategy, reputation management, retailer marketing execution, and performance reporting.
• Five+ years of relevant marketing experience preferred; Bachelor's degree preferred.

Responsibilities

• Visits SDC retailers and works directly with retailer executive management to improve overall marketing strategy across traditional, digital, and event marketing.
• Collaborates with retailers to enhance online presence, including website optimization, AI optimization, SEM, and online reputation management.
• Manages SDC’s tier 2 marketing campaigns with third party vendors.
• Coordinates with 3rd party service providers to align field representatives with Subaru brand initiatives.
• Develops regional reports to measure retailer, district, and regional performance.
• Hosts regional training sessions for field staff and retailers.
• Manages SDC’s Co-Op advertising program.
• Supports district management in implementing Subaru brand initiatives and objectives.
• Plans and attends auto shows and national conferences.

Skills

Marketing strategy

Digital advertising

Website optimization

Performance reporting

CRM systems

Project management

Communication skills

Microsoft 365 Suite

Education

Bachelor's degree

Tools

Microsoft 365

Job description

Subaru Distributors Corp. (SDC) headquartered in Orangeburg, NY is the exclusive and independent distributor of new Subaru vehicles, parts, and accessories and franchisor of all Subaru retailers in New York and Northern New Jersey. SDC provides all original equipment manufacturer (OEM) level support to its franchised retailers utilizing industry-leading tools, state of the art training centers for both technical and non-technical retailer staff and a talented field team comprised of many different roles such as District Sales Managers, District Parts & Service Managers, District Service Quality Managers, and Training Managers.

SDC offers highly competitive compensation packages including a 37.5-hour work week and a full array of medical, dental, vision, life, and disability insurance, 401k with company matching contributions, and discretionary awards. Paid time off, including vacation, personal/sick time, and holidays, is available during the first year of hire. Opportunities for ongoing company-paid professional development and role-specific training are provided. We also offer an employee rebate purchase program for new Subaru vehicles and a discount program for genuine Subaru parts and accessories.

Role and Responsibilities

SDC is seeking an energetic, highly driven Marketing Manager to oversee the strategy and execution of traditional, digital, and experiential marketing at the retailer and regional level. This role requires a marketing expert who can maintain a consistently high level of performance while managing multiple priorities, supporting retailer needs, coordinating vendor activity, and ensuring Subaru brand values are reflected across advertising, partnerships, and campaigns.

The ideal candidate is proactive, resourceful, and comfortable balancing strategic planning with hands-on execution. This individual must be able to manage competing priorities, move quickly between retailer support, vendor coordination, performance reporting, and event execution, and consistently demonstrate the ownership and urgency required to drive measurable marketing results.

Responsibilities

• Visits SDC retailers and works directly with retailer executive management to improve overall marketing strategy, including traditional, digital, and event marketing.
• Works with retailers to improve online presence, including website optimization, AI optimization, search engine marketing strategy & online reputation management.
• Manages SDC’s tier 2 marketing campaigns with 3rd party vendors.
• Helps to monitor and manage SDC’s relationship with various 3rd party service providers, including Shift Digital, Ansira, and Subaru CareConnect, to coordinate the efforts of 3rd party field representatives with Subaru brand initiatives.
• Develop regional reports to measure retailer, district, and regional performance.
• Host regional training sessions for field staff and retailers.
• Manage SDC’s Co-Op advertising program.
• Work closely with each district management team to provide local assistance in implementation of Subaru brand initiatives and pursuit of Subaru/SDC objectives.
• Plans and attends various auto shows and off-site events to ensure proper setup & execution.
• Attend various national business conferences throughout the year.

Skills/Qualifications

• Effective communication skills in both written and spoken word.
• Strong knowledge of modern marketing, including digital advertising, website optimization,search strategy, reputation management, retailer marketing execution, and performance reporting.
• Demonstrated ability to manage multiple priorities in a fast-paced environment while maintaining accuracy, urgency, and a high standard of execution.
• Proficient in Microsoft 365 Suite.
• Ability to maintain a flexible work schedule, including daily travel within and across SDC territory.
• Passion for the Subaru brand and/or the automobile business.
• Understanding of mainstream automotive CRM systems.
• 5 years or more of relevant marketing experience is preferred.
• Bachelor’s Degree preferred.
• Must possess and maintain a valid driver’s license.
• Ability to lift and carry up to 30 lbs.

Salary Range -$125,000 - $170,000

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

The Subaru Love Promise

Subaru and its Retailers believe in making the world a better place, and the Subaru Love Promise is

our dedication to doing just that. It is our vision to show love and respect to all people at every