Regional Web Strategy Lead - EMEA/MX/CAN Growth

Samsara; Austin (TX); Hybrid; USD 130,000 - 200,000; Full time

Benefits offered by this job

Flexible working

Remote-friendly model

Professional development stipend

Health and parental leave plans

Job summary

Samsara is seeking a Sr. Regional Web Strategy Manager to own the strategy, roadmap, and performance of regional websites across MX, CAN, and EMEA. You will define experiences, set operating models, and drive international publication standards with cross-functional teams.

You’ll lead experimentation, SEO/AI initiatives, and measurement to improve regional impact, while aligning with Samsara’s growth objectives and cultural principles.

Qualifications

• 5+ years in web product management, digital experience, or web strategy.
• Experience owning web experiences in multiple international markets.
• Track record of running a web experimentation program.
• Knowledge of web analytics and experimentation tools.
• Technical SEO and AEO foundation.
• Experience partnering with engineering on a modern web stack.
• Executive communication skills and influence across geographies.

Responsibilities

• Own the strategy and roadmap for Samsara's regional websites across MX, CAN, and EMEA, aligning to regional pipeline and awareness goals.
• Define success metrics, targets, and reporting for regional web performance.
• Collaborate with cross-functional pods of designers, engineers, content strategists, and regional marketers.
• Build and run the experimentation program for regional sites (CRO, testing, personalization).
• Partner with content marketing teams to drive SEO/AEO strategies and stay current on best practices.
• Identify AI use cases and deploy agents to improve regional site product management and development.

Skills

Web product management

Digital experience

Web strategy

Tools

Google Analytics

Mixpanel

Tableau

A/B testing platform

Job description

Samsara is seeking a Sr. Regional Web Strategy Manager to own the strategy, roadmap, and performance of regional websites across MX, CAN, and EMEA. You will define experiences, set operating models, and drive international publication standards with cross-functional teams.

You’ll lead experimentation, SEO/AI initiatives, and measurement to improve regional impact, while aligning with Samsara’s growth objectives and cultural principles.